Turner Broadcasting System, Inc. has tapped Marie Moore as its new vice president of communications for TBS and TNT, it was announced Thursday.

Moore hails from IFC where she oversaw campaigns for projects such as “Portlandia” and “The Increasingly Poor Decisions of Todd Margaret.” In her new role, she will report to Turner domestic communications officer Sal Petruzzi and work with him to position TBS and TNT as powerful multiplatform brands at the forefront of the video content universe. She will help to lead the communications strategy for the networks’ expanding slates of original programming and new ventures in digital content, as well as TBS’s upcoming brand overhaul.

“We are excited to have Marie join our communications team,” said Petruzzi. “Marie is a seasoned professional with an impressive track record of developing creative and buzz-worthy publicity initiatives that stand out from the crowd. As Kevin and his team begin to sharpen and evolve TBS and TNT, this is an exciting time in our company, and I look forward to working with Marie to develop distinct, innovative communications strategies that will forward our narrative and further elevate the transformation of these two brands with all of our audiences.”

She will also work with TBS and TNT prexy and Turner Entertainment CCO Kevin Reilly, who said “I’m so happy to have Marie join our team, as her diversity of communications experience coupled with a fantastic talent-friendly demeanor will be invaluable for shaping our place in the cultural conversation and deepening our reputation as a place where the best talent wants to tell their stories.”

Moore will be based in Los Angeles.