In the newly created post, Gateley fills the void left by exec VP-g.m. Robert Sharenow’s promotion in February to overseeing programming, marketing and branding for A&E Network in addition to Lifetime.
Lifetime’s senior programming execs, including Nina Lederman, senior VP of scripted; Eli Lehrer, senior VP of nonfiction development; and movies chief Tanya Lopez, will report to Gateley.
Gateley is a well-regarded exec who had been sought for other network openings in recent years. For the past four years, she was partners with Tony DiSanto in the DiGa production banner that fielded MTV’s “Teen Wolf,” among other shows.
DiGa was bought by ITV Studios last year in a deal spearheaded by former president Paul Buccieri. Late last year Buccieri moved into the A+E Networks fold as the exec overseeing the operations of A&E and History. His appointment and Sharenow’s promotion were part of a larger management makeover at A+E Networks.
Gateley “is a multi-skilled executive who has proven to have an uncanny ability to hone in on the zeitgeist and help define popular culture,” Sharenow said. “I know she will be a great collaborator with my amazing team to help take Lifetime to the next level, across all platforms.”
Gateley worked at Lifetime more than a decade ago as a development exec focusing on movies and reality series. She moved to MTV in 2003 and was part of the team that shepherded “Jersey Shore,” “The Hills,” “Teen Mom” and “16 and Pregnant.” She was head of the cabler’s series development at the time she left to launch DiGa with fellow MTV alum DiSanto.
“I am so excited to return to Lifetime. It’s such a strong brand and one I know and love. Getting to work with Rob makes it even sweeter. Tony and I have had an amazing 13-year run, and we’re proud to have made history with shows that influenced a generation,” said Gateley.