Lesley Cerwin, the PR exec who leads the charge for NBC’s “The Voice,” has been promoted to senior VP of entertainment publicity at NBC Entertainment.

Cerwin oversees PR for the Peacock’s alternative division, working closely with alternative and late-night programing chief Paul Telegdy and exec VP Meredith Ahr. In that role she steers publicity efforts for “The Voice” as well as “The Biggest Loser,” “Hollywood Game Night,” “American Ninja Warrior” and the annual Golden Globe Awards telecast, among other series and specials.

Cerwin has been with NBC since 2005, starting out as a director in PR working on such series as “Studio 60 on the Sunset Strip” and “Las Vegas.” Before joining NBC, she worked in PR at Buena Vista Television and at Universal Television.