Over five seasons of “Friday Night Lights,” Kyle Chandler’s coach Eric Taylor became TV’s poster boy for inspirational locker room speeches, rallying the Dillon Panthers and East Dillon Lions to victory on the football field each week with a rousing declaration of “clear eyes, full hearts, can’t lose!”

Now, thanks to the Alamo Drafthouse theater chain, Chandler has slipped back into Coach Taylor’s iconic Panther blues to record a necessary PSA for everyone who can’t stay quiet during a trip to the movies.

“This is what we’ve all worked for, we’ve paid to be here,” he intones, his words set to a stirring score from Explosions in the Sky — the band that provided all the instrumental background music for “FNL.” But instead of a room of bright-eyed high school football players hanging on to his every word, Coach is faced with a crowd of texting, chattering teens who are ignoring his words of wisdom entirely. (They’re not getting to State with that kind of attitude.)

“How am I supposed to give my inspirational speech here if you’re talking and you’re texting?!” Coach Taylor huffs. How indeed?

The Alamo Drafthouse Cinema chain was founded in Austin — the same city in which “Friday Night Lights” filmed. The chain has theaters across the country, with 11 locations in Texas alone, and the first Los Angeles theater is set to open downtown later this year.