Keshet Intl. has established Keshet Studios, a new L.A.-based studio that will oversee development, production, packaging, promotion and sales of scripted programming activities in the U.S.

Peter Traugott has been named Keshet Studios’ president of scripted, while Rachel Kaplan joins as executive vice president. They will report to  Alon Shtruzman, chief executive of Keshet Intl.

Traugott joins directly from TBD Entertainment, a television production company he founded, and will oversee the new studio’s slate of scripted projects with Kaplan, who also comes from TBD.

Keshet Studios will have access to Keshet Intl.’s current catalog of over 30 scripted formats as well as future scripted formats to adapt for domestic audiences. Additionally, Traugott and Kaplan will create scripted formats for the international marketplace. Keshet Studios launches with a number of new projects in various stages of development in its pipeline.

 “Keshet Studios was a natural progression for our expanding business, and we are thrilled to have an official home base in the States with executives who share our programming sensibility,” Shtruzman said. “Peter and Rachel both have tremendous instincts for developing and producing compelling and innovative scripted television. Coupled with Avi’s creative vision and the prolific Israeli-International pipeline, Keshet Studios is set to significantly grow our U.S. slate.”

Keshet Studios is represented by WME’s Rick Rosen and Marc Korman in the U.S.

While at TBD Entertainment, Traugott produced eight scripted pilots and had two series ordered in its first four years. Prior to founding TBD, Traugott was the president of television at Brillstein Entertainment Partners, where he developed, produced and/or oversaw more than 25 series. Before joining BEP, Traugott was the director of programming at Fox Broadcasting. Prior to working in the entertainment industry, Traugott worked in finance, holding positions at Solomon Brothers Inc. and the Spectrum Group.

Kaplan was previously a partner at TBD Entertainment and before that served as executive vice president of television at Brillstein Entertainment Partners. Prior to BEP, Kaplan was the dead of scripted television at BermanBraun. Before BermanBraun, Kaplan was the vice president of drama development at Warner Bros. TV. Kaplan began her career as an independent producer.