What’s the best way for Jon Hamm to celebrate his Emmy victory? With a trip to Bikini Bottom, obviously.

Nickelodeon has confirmed that Hamm will voice a character named Don Grouper in an episode of “SpongeBob SquarePants” airing sometime next year. Unsurprisingly, Grouper has quite a bit in common with the character that finally netted Hamm his Emmy, Don Draper on “Mad Men.”

Grouper is described as “a charismatic head ad executive” with a “sharp mind and devastating charm.” Hamm’s episode will see SpongeBob and Mr. Krabs seeking business advice from Grouper in Krabs’ endeavor to launch a line of frozen Krabby Patties. Grouper works for ad agency Grouper, Goby & Koi and, according to Nickelodeon, “when Don’s in the room, everyone laps up his words like overpriced organic honey.”

Courtesy of Nickelodeon

Hamm finally took home Emmy gold Sunday night after being nominated 16 times.

“Playing a character for that long is a blessing and a curse,” Hamm told journalists backstage. “It’s a dream job in many ways and it doesn’t come without a cost. It’s a lot of mental and emotional baggage that gets torn through you and weighs on you after awhile. I’ve always said it’s not like I’m a lead miner. It’s not like this is the hardest job in the world. But it’s not like anyone can do it either.”