Craig Erwich’s corner office at Hulu took some getting used to: It doesn’t have any walls. Like everyone who works at the digital studio — from CEO Mike Hopkins on down — the head of content sits in a cubicle. That’s part of the corporate culture. “I get a lot of stimulation from being around other people, so quite frankly, it’s actually a really good environment for me,” says Erwich, who joined last year from Warner Horizon. “I always found at my old jobs that all the really good conversations happened in the coffee room or in the parking lot or in the elevator. This is like being in the elevator all the time.”
WE ALL SCREAM …
One of the perks at Hulu is the well-stocked kitchen with its free snacks, and Erwich admits his guilty pleasure is the old-school ice cream sandwiches. “I’m trying to get that monkey off my back,” he says. “I pretty much have one every day.” He blames the open office layout for feeding his habit: On the days he manages to skip one, his neighbor will (un)helpfully drop one off.
Sitting proudly on his desk is a clock he was given by Candy Spelling, Aaron’s widow. Erwich worked with the producing mogul back when he was an executive at Fox, and now calls him one of his mentors. “He was a popular storyteller who would embrace traditional genres but find ways to put a new spin on them,” he says. “He was the guy who took the nighttime soap and said, ‘Let’s do it for teenagers’ — and gave us ‘90210.’ ”
He’s a devout Beatlemaniac: a keen eye will spot a Beatles mug as well as a book of all the band’s songs, which he calls a source of constant inspiration. “The songs sound very simple and poppy, but they’re really very complex once you look at how they’re stitched together. They’re really about something.”