Fusion Adds Roku to Its List of Streaming Venues in Bid to Win New Viewers

Fusion, the TV network aimed for millennials that is owned by ABC News and Univision, is expanding to Roku.

Users of the service will be able to tap into the Watch Fusion channel on Roku to watch Fusion programs, so long as they have a subscription to the network through a cable or satellite provider. Roku users with a subscription will be able to watch a live-stream of the company’s linear network as well as a selection of on-demand video highlights and digital-only series.

The move adds to the number of venues on which Fusion is available, including Apple TV, Spotify, Vessel, and Flipps.

The goal, said Jonathan Stern, Fusion’s vice president and head of business development, is to make the network’s programming available to viewers in whatever fashion they might desire, whether it be linear or on-demand streaming.

“We want to be in all the places where our audience is consuming entertainment programming, whether it’s on our linear network, Snapchat Discover, or Spotify,” he said. “We are looking to preserve our core [linear] business, but we are also looking to provide a unique experience for those authenticated subscribers to help provide them with access to our programming.”

Stern suggested Fusion would continue to work on developing a presence on other streaming outlets, including Sling TV and Sony smart televisions.

 

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