The station group will carry the show starting in the fall on its outlets in New York, Los Angeles, Chicago, San Francisco, Dallas, Houston and Minneapolis along with Charlotte, N.C., and Washington, D.C. Deal is a win for Comedy Central as it will help generate more profits from one of the Viacom cabler’s signature series.
“ ‘Tosh.0’ is a terrific show, marketed creatively,” said Frank Cicha, senior VP of programming for Fox Television Stations. “I love the scheduling flexibility this deal brings.”
“Tosh.0,” hosted by comedian Daniel Tosh, bowed in 2009. In addition to showcasing wild clips from the Internet, the show brings the subjects into the studio to give them a shot at “Web redemption.” “Tosh.0” is particularly a draw with young men, which is a selling point for Debmar-Mercury in syndication.
“Daniel Tosh is one of the funniest and most talented comedians on television today, and we believe his highly rated ‘Tosh.0’ will provide the perfect companion to sitcoms,” said Debmar chiefs Ira Bernstein and Mort Marcus.
Debmar is offering more than 120 episodes to stations for airing as a strip or stacking on weekends.