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Eyeworks USA Relaunches as 3 Ball Entertainment

Indie unscripted production company Eyeworks USA is relaunching as 3 Ball Entertainment.

The move follows the acquisition of Eyeworks’ foreign operations by Warner Bros. last year. Reinout Oerlemans is chairman of 3 Ball. Todd Nelson and Ross Weintraub will serve as co-CEOs.

JD Roth, who co-founded the company as 3 Ball Prods. with Nelson in 2001, is stepping down as CEO to focus on producing projects for the company.

Former president Brant Pinvidic has been elevated to chief creative officer, overseeing the company’s current slate and development. Jeff Goldman, former co-managing director of Eyeworks Distribution, has been named chief business officer.

“As TV mobilizes for the future, our newly independent 3 Ball Entertainment is perfectly positioned for its next chapter of success and growth, including pushing into new arenas,” Oerlemans said. “I look forward to overseeing the expansion of our business across existing and new platforms and genres as we reaffirm our commitment to producing the highest quality content. I cannot imagine a more exciting time for all of us.”

Oerlemans founded Eyeworks in Europe and acquired 3 Ball in 2006. The company was the longtime producer of NBC’s “The Biggest Loser.” Current shows include Animal Planet’s “My Cat From Hell” and Spike TV’s “Bar Rescue.”

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