Epix was OTT before OTT was cool.
That’s the word from the premium network’s CEO, Mark Greenberg, who emphasized in a Q&A Wednesday at the Variety Entertainment & Technology Summit the pioneering role his company has taken in the increasingly competitive “over the top” video world.
Greenberg dismissed the recent advances of rivals HBO and Showtime, which earlier this year both made subscription VOD services available with partners like Apple outside the pay TV world, where Epix still stands as part of an authentication strategy required to watch its content on digital platforms.
“Using the infrastructure of an Apple to sell their services–that’s no different than being a wholesaler using a retailer to retail,” Greenberg said of the HBO Now service.
He held out Epix as a prime example of what the pay-TV world’s TV Everywhere initiative need to evolve to be. “We believe this is a really important, seminal moment for the cable industry–how do we take service to another level?” he told Cynthia Littleton, Variety managing editor of television, in their Q&A.
Greenberg also touted Epix’s impending entry into scripted original series, though noted that too much is made of the value of this kind of content to the streaming services that have made headway there with shows like “House of Cards.” What really works for SVOD aggregators, he opined, was their ability to provide a long tail of content options in a way that the cable industry was slow to do.
“I think the reality of the utility value of Netflix and Amazon is deep libraries,” said Greenberg. “It’s TV Everywhere.”