Endemol Shine North America Taps Mun2 Alum to Lead U.S. Latino Initiatives

Endemol Shine North America is sharpening its focus on the Hispanic marketplace, tapping former Mun2 programming executive Flavio Morales to lead its U.S. Latino Initiatives department.

Serving as exec VP, Morales will be based in Los Angeles and develop English-language scripted and unscripted programming for TV and digital outlets. He will work closely with the Miami-based Endemol Shine Latino team, headed by Laurens Drillich, but will report to Endemol Shine North America chairmen-CEOs Cris Abrego and Charlie Corwin. The CEOs said Morales was already working on numerous projects for a market that has been “left largely untapped.”

Morales previously spent nearly 10 years as a top programming exec at Telemundo’s sibling cable channel Mun2, now NBC Universo. He spearheaded such celeb reality series for the cabler as singer Jenni Rivera’s “I Love Jenni” and boxer Larry Hernandez’s “Larrymania.”

“I look forward to collaborating and innovating with Cris, Charlie, Laurens  and the entire Endemol Shine familia,” Morales said.

Most recently, Morales was exec VP at Big Vida Entertainment.

 

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