Reality producer Justin Hochberg, who was part of the launch team behind “The Apprentice” and “The Contender” franchises, has signed a multi-platform deal with Endemol Shine North AmericaVariety has learned.

Under the exclusive pact, Hochberg and his Just Entertainment Studio team will develop the “next generation of global TV formats,” plus digital content for the company.

“We’re excited to have Justin on our Endemol Shine team to develop the next generation of global TV formats and branded digital content,” Eden Gaha, president of unscripted television for Endemol Shine USA, announced Tuesday. “Justin’s a talented producer with the ability to bring together all of the elements that create major TV franchises.”

Hochberg commented, “The new Endemol Shine is more than a TV juggernaut. Having access to its digital platforms, talent, consumer products and global reach, has already begun paying dividends. I’ve never gotten bigger and better ideas sold faster. What producer wouldn’t dream to have that?”

Hochberg founded Just Entertainment Inc., a TV and new media studio which focuses on unscripted programming, brand entertainment and digital content. Following “Apprentice” and “Contender,” Hochberg created TNT’s “The Great Escape” with Ron Howard, and CNBC’s “The Profit,” which is the cabler’s highest-rated original series. He also served as an exec producer on USA Network’s “The Moment” and Reelz Chanel’s “Race to the Scene.”