“It’s just a coincidence but at the end of the day, broadcasters are always looking for female or family-targeted programs, which also attracts men,” says DMG marketing VP Michal Nashiv.
Making its Mipcom debut is DMG’s docu-reality sensation “It Girls,” which has made TV stars out of four hip 20-year old girls who’ve already established a strong following on the web in Israel. Integrating social media and traditional TV, it tracks the fashionistas as they build a website and social media platforms on the latest trends in fashion.
DMG is also presenting German romcom “Mila,” the latest remake of DMG hit “Cita a Ciegas” (“Blind Date”), produced by UFA for Prosiebensat.1. “Blind Date” turns on a single-girl-by-choice who takes on her mother’s wager that she won’t find a date for her younger sister’s wedding in 287 days. Spain, Poland, Russia and China have also made their own versions, to which DMG handles int’l sales rights.
Other Mipcom debuts include sitcom “His Wife,” which centers on a wealthy plumber who so loves his aspiring actress wife that he buys her a theater; live-action kiddie program “Doctor Libi” about a doll doctor who patches up and readies all the other toys before the children arrive at the kindergarten; and “Mario” about a clumsy sorcerer who ends up living with a modern-day family and transforming their lives.
With offices in Israel, Argentina, Switzerland, the U.S. and the Philippines, DMG produces an average 300 hours of programming a year in Israel and Argentina. The Dori Media library carries over 5,500 hours of TV shows including international hits “Power Couple,” “Rebelde Way,” “Lalola,” “Sos Mi Vida,” “Split,” “uMan” and more.