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Digital Audience Ratings: ‘Simpsons’ Surge Thanks to Fan-Sourced Post

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Aug 10, 2015 – Sunday Aug 16, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 America’s Got Talent 12,120
2 2 The Voice 10,961
3 4 America’s Funniest Home Videos 3,512
4 3 Empire 2,637
5 5 Glee 1,673
6 6 So You Think You Can Dance 1,631
7 9 Kitchen Nightmares 1,435
8 The Simpsons 1,355
9 8 What Would You Do? 1,268
10 7 Scream Queens 1,140

Cable/Streaming Monday Aug 10, 2015 – Sunday Aug 16, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key & Peele 14,283
2 3 Pretty Little Liars 9,735
3 2 Dance Moms 8,720
4 4 Lip Sync Battle 6,248
5 5 Top Gear 3,821
6 7 Beyond Scared Straight 2,841
7 6 WWE Tough Enough 2,413
8 10 Inside Amy Schumer 2,138
9 9 The Walking Dead 1,964
10 Teen Wolf 1,959

Late Night Monday Aug 10, 2015 – Sunday Aug 16, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 34,361
2 2 Jimmy Kimmel Live! 14,011
3 3 Conan 13,503
4 4 Last Week Tonight with John Oliver 9,239
5 5 The Late Late Show With James Corden 5,266

Trending Monday Aug 10, 2015 – Sunday Aug 16, 2015

PROGRAM RATING(000) % CHANGE
Doll & Em 449 +51,093%
Westworld 1,429 +13,795%
Startup U 454 +3,632%

 

Insights:

  • The Simpsons” re-emerged on this week’s Broadcast leaderboard after the series shared a viral fan photo featuring “Marge in London.” The post generated more than 100k likes, shares, and comments, and contributed to a 220% increase in Facebook engagement over the week.
  • ABC Family’s “Pretty Little Liars” made a major reveal this week, driving tremendous activity on Instagram, where the series garnered more than 6.7 million engagements, up 28% from last week. This week’s top post featured the big reveal and garnered more than 315k Likes and Comments.
  • HBO took over this week’s trending leaderboard with teaser for “Westworld” garnering 1.5 million YouTube views, and the season two trailer for “Doll & Em” garnering nearly 500k YouTube views – grabbing the first and second spot, respectively.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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