Denielle Webb has been named vice president of public relations and marketing for SundanceTV, it was announced Wednesday.

Webb, who launched her Orso Communications marketing and PR consulting company in 2010, has spent the past year as a marketing and PR consultant for SundanceTV sister channel AMC. She will report to both Marnie Black, AMC’s newly appointed exec VP of public relations, and Linda Schupack, exec VP of marketing for AMC and SundanceTV. All three women are based in New York.

“Denielle is one of the most creative, collaborative and hard-working communications and marketing professionals we’ve ever partnered with,” said Black. “Most recently, she executed an incredibly ambitious and months-long PR and marketing campaign for the end of ‘Mad Men.’ We look forward to having her and her big-picture thinking at SundanceTV, helping to elevate the programming from this already prestigious brand.”

Schupack added that she appreciates Webb’s deep understanding of how to navigate through the industry.

“Because Denielle keenly understands the strategic relationship and interplay between marketing and press, she will be creating breakthrough marketing initiatives whose intent and effect will be inherently amplified,” said Schupack. “We are very excited that she’ll be bringing her strategic vision and valuable skills to SundanceTV.”