Longtime MTV executive Dave Sirulnick has joined RadicalMedia as a partner and executive producer for the New York-based production company.

Sirulnick will focus on expanding RadicalMedia’s portfolio of entertainment and documentary productions as well as live events and branded initiatives. During his 28-year tenure with MTV, Sirulnick was a driving force behind many of the cabler’s news and documentary initiatives and its annual VMA kudocast.

Sirulnick left MTV in March amid a broad shakeup at Viacom cablers. The move to RadicalMedia was a natural step as Sirulnick had worked with the company on many projects over the years. At RadicalMedia, he’ll work with entertainment chief Justin Wilkes and VP/exec producer Dave O’Connor on programming and with Radical Impresario Joe Killian and exec producer Jon Doran on events and brand-focused projects.

“Dave is one of the most sought-after creative forces in the entertainment and music industries – his talent and outstanding work in a multitude of areas including news, docs, music and live events, was the driving force behind our decision to ask him to come in and lead this charge alongside our team,” said RadicalMedia chairman-CEO Jon Kamen.

Among RadicalMedia’s recent projects have been the music documentaries “Keith Richards: Under the Influence” and “What Happened, Miss Simone?,” both bound for Netflix after festival runs. It’s producing the “Red Planet” docu-series for National Geographic TV with Ron Howard and Brian Grazer, among other cable and digital productions.

Founded in 1993, the company also has a busy commerical and music video production division as well as offering post-production services.

“The opportunity here at Radical and the scope and breadth of the kinds of projects this company does is really fascinating to me,” Sirulnick told Variety.

Having worked as a hands-on programming executive for years, Sirulnick said he was eager for the chance to tighten his focus on shepherding a few projects at a time as a producer.

Sirulnick’s long run at MTV included everything from overseeing “Total Request Live” and “Week in Rock” franchises to reality series including “Laguna Beach,” “Cribs” and “My Super Sweet 16.” He spearheaded MTV’s ground-breaking “Choose or Lose” presidential campaign coverage starting in 1992 and news programming stemming from world events such as Hurricane Katrina, the 9/11 terrorist attacks and the 2003 war in Iraq.

“This is an amazing time to be in the world of unscripted programming,” Sirulnick said. “Radical has a long history in this area and one of the things they’ve done extremely well is aligning breathtaking imagery with tremendous storytelling. To be able to work with all kinds of outlets on every possible platform is really exciting.”