Holt seems a little busy these days to stop for a drink,, but most shows don’t have such a notable coterie of hangers-on. To stoke interest in “Dateline” among some of its most faithful viewers, NBC News is sending the show’s correspondents and producers to various locales in the United States so they can watch the premiere with fans.
The visits are prizes being awarded to certain fans who demonstrate strong social-media activity. The correspondents will live tweet from various cities throughout the premiere and “Dateline” will send party bags and other goodies to other fans. The promotion spotlights the need of TV networks to find ways to stoke the ardor of the most engaged viewers of their TV programs. “Dateline” sparks the ardor –and sometimes furor – of a faithful Twitter contingent, some of whom gather in groups like “Dateline Divas” or “Dateline Dudes.”
Dennis Murphy, producer Tom Keenan and production assistant Katie Blum will be going to Nashville. Andrea Canning and producer Ann Preisman will be going to Florida. Josh Mankiewicz and assistant producer Marika Price will be going to Baltimore. Keith Morrison and producers Michelle Madigan and Shane Bishop will set up shop in Los Angeles.