He will report to Doug Herzog, president of the Viacom Music and Entertainment Group.
“Chris is a multi-talented executive with a proven ability to build brands and drive viewership across very different demos,” said Herzog. “He’s a forward-thinking leader for this new era in media and a terrific fit for VH1, a beloved brand with a strong team and a unique place in pop culture.”
McCarthy became general manager of MTV2 in 2010 and oversaw the production of millennial-focused programming like “Guy Code” and “Nick Cannon Presents: Wild ‘N Out.” He was handed the reigns of Logo TV in 2014 and is credited for shows like “Cucumber” and “Banana,” from Russell T. Davies, and expanding the popular “RuPaul’s Drag Race” franchise.
A longtime member of the Viacom family, McCarthy previously served as exec VP for MTV, where he oversaw strategy, planning, and tentpole events. McCarthy began Viacom career in marketing at mtvU before rising to be named general manager for the college network.
The news comes a day after Tom Calderone stepped down as president of VH1.