×
You will be redirected back to your article in seconds

Cartoon Network Off to Great Ratings Start in 2015

Cartoon Network couldn’t have drawn up a better start to the new year.

After a strong finish to 2014, the Turner-owned channel is cable’s hottest kids network in 2015 — picking up steam while chief rivals Disney Channel and Nickelodeon have declined.

In January, its Thursday firstrun telecasts of animated series including “Uncle Grandpa,” “Adventure Time” and “Steven Universe” averaged nearly 2 million viewers from 6 to 8 p.m. and made the network the No. 1 destination on television for the night in all key kids demos, according to Nielsen.

Long a favorite of boys, shows like “Teen Titans Go” and “The Amazing World of Gumball” (pictured) have also brought more girls into the tent. Ratings among girls 2-11 and 6-11 in January spiked more than 50% from the previous year.

The channel’s momentum started in the second half of 2014, and in the fourth quarter, Cartoon was the only kids network to grow its overall total-day audience — rising 3% to 1.12 million viewers. Nickelodeon and Disney remained more popular overall, but they tumbled by 27% (to 1.33 million) and 23% (to 1.27 million), respectively.

Similarly, in kids 6-11, Disney (422,000) and Nickelodeon (372,000) were both down more than 20% while Cartoon (330,000) surged 15% to make it much more competitive.

In January, Cartoon was up by double digits in key kids demos while Nickelodeon tumbled 30% and Disney dropped by nearly 20%.

And Cartoon notes that head-to-head with Nickelodeon during the hours that Cartoon Network programs (6 a.m. to 8 p.m.), it has moved ahead of the Viacom-owned network to rank second for the first time in 10 years.

Perhaps one key to Cartoon’s growth is the network’s strong multiplatform performance. It ranks No. 1 on VOD among all cable networks, according to Rentrak. Also, two Cartoon Network mobile titles have reached No. 1 Top App status, and “Cartoon Network Anything,” a micro-network exclusive to the smallscreen, was named one of Google Play’s Best Apps of 2014.

 

More TV

  • Writers vs Agents Packaging War WGA

    Rothman Brecher Ehrich Livingston Signs Writers Guild Code

    The Rothman Brecher Ehrich Livingston agency has signed the Writers Guild of America’s Code of Conduct, allowing the agency to return to representing WGA members again. The WGA made the announcement Monday night. RBEL is joining more than 70 agencies allowed to represent WGA members thanks to agreeing to a ban of agency packaging fees [...]

  • Fiona Lang and Ryan Shiotani

    BBC Studios Hires GMs in Further Asia Reshuffle

    BBC Studios the coproduction and rights sales arm of the British Broadcasting Corporation, has appointed Fiona Lang and Ryan Shiotani as general managers in the Asia-Pacific region. Lang, currently COO for the company in Australia and New Zealand, is promoted to become BBC Studios’ GM in the same geography. Her responsibilities cover marketing, advertising, creative, [...]

  • The Lord of the Rings: The

    'Lord of the Rings' Series Renewed by Amazon for Season 2

    Amazon has given an early Season 2 renewal to its forthcoming “Lord of the Rings” series. Pre-production on the project’s first season, which is set to film in New Zealand, is currently underway — although sources tell Variety that the full cast has not yet been set. Several actors, including Markella Kavenagh, Will Poulter, and [...]

  • Editorial use only. No book cover

    'Chinatown' Prequel Series in Development at Netflix From David Fincher, Robert Towne

    A prequel series to the classic film “Chinatown” is in early development at Netflix, Variety has confirmed with sources. David Fincher and Robert Towne, the film’s writer, are attached to pen the script. It will reportedly focus on the exploits of a young Jake “J.J.” Gittes during his early days as a private investigator. Netflix declined [...]

  • TV Roundup: Pop TV Releases Teaser

    TV News Roundup: Pop TV Releases Teaser for 'Schitt's Creek's' Final Season

    In today’s TV news roundup, Pop TV releases a teaser for the final season of “Schitt’s Creek,” and Nickelodeon kicks off the holiday season with “Top Elf.” DATES Nickelodeon’s “Top Elf” series will premiere Nov. 29. “Top Elf” is a new competition series featuring guest judges Frankie Grande, Amirah Kassem, Peyton List, Alex Wassabi and [...]

  • Karen Cogan’s 'Fled' Tops The Brit

    Karen Cogan’s 'Fled' Tops The Brit List, a League Table of Unproduced British TV Scripts

    Karen Cogan’s “Fled” has come top of The Brit List, a league table of unproduced scripts from British writing talent, this year devoted to television projects. The list, similar to The Black List in the U.S., was compiled from recommendations by British production companies, talent agencies, financiers and broadcasters. Cogan, represented by Independent Talent Group, [...]

  • Viacom HQ LA

    ViacomCBS Sets HR and Inclusion Chiefs

    ViacomCBS has named corporate heads of HR and inclusion as the companies prepare for the merger that is set to close early next month. The soon-to-combine Viacom and CBS have tapped Nielsen alum Nancy Phillips to serve as exec VP and chief people officer. Viacom alum Marva Smalls will serve as global head of inclusion, [...]

More From Our Brands

Access exclusive content