×
You will be redirected back to your article in seconds

Delayed Viewing: ‘Blindspot,’ ‘Quantico’ Top Rookies, But Overall Lifts Smaller This Year

Fox's 'Empire' Hits Series High in Season's First L+7 Results

The usual suspects like “Modern Family” and “The Big Bang Theory” joined younger shows “Empire” and “Blindspot” in posting the largest full-week time-shifted demo gains during the first week of the television season. Overall, though, after years of seeing the size of the biggest lifts grow with each season, the number of new and returning series seeing significant growth was lower this year — seemingly underscoring the networks’ assertions that there is plenty of uncounted viewing, even beyond the “live plus-7” window.

Fox’s “Empire,” airing in the fall for the first time following its monster premiere season last winter, saw the biggest spike in Nielsen’s “live plus-7” estimates among adults 18-49. Its 2.7-point lift for the Sept. 23 season opener, up from its same-day 6.7 rating, resulted in a series-high 9.4. Its previous high in “L+7” came with its first-season finale in March, which did a 9.3.

“Empire” was far and away the No. 1 entertainment series during Premiere Week in the 18-49 demo, followed by CBS’ “The Big Bang Theory” (6.8), ABC’s “Modern Family” (5.4) and “Scandal” (5.1) and NBC rookie “Blindspot” (5.0). ABC’s “Grey’s Anatomy” and both nights of NBC’s “The Voice” averaged a 4.4, and the Alphabet’s “How to Get Away With Murder” did a 4.3.

“Modern Family” gained 2.2 points and “Big Bang” rose 2.1, as they joined “Empire” as the only shows rising by at least two points. A year ago, there were six series that grew by at least 2 points, including rookies “Gotham” and “How to Get Away With Murder.”

Similarly, in total viewers there were four shows that grew by at least 5 million viewers when comparing “same-day” with “live plus-7” — down from six a year ago. The biggest risers this Premiere Week were “Blindspot” (5.98 million), “Empire” (5.93 million), “The Big Bang Theory” (5.52 million), ABC newbie “Quantico” (5.01 million) and “Modern Family” (4.81 million). After “Blindspot” and “Quantico,” the biggest lifts for new series came from CBS’ “Limitless” (4.40 million), NBC’s “Heroes Reborn” (3.13 million) and Fox’s “Scream Queens” (3.02 million).

Fox released 7-day multi-platform audience tallies for its series, with “Empire” rising to 24.2 million viewers; roughly 8 million of its total came after the night of its premiere. “Scream Queens” grew to 8.3 million (more than double its 4.04 million same-day total), “Gotham” to 8.3 million (up 82% vs. its same-day total of 4.57 million), “Rosewood” to 10 million (up 33% from its 7.54 million same-day total), and “Minority Report” to 6 million (nearly double its 3.10 million in same-day).

ABC could claim six of the top 10 (top 11 actually, due to a tie) broadcast gainers in adults 18-49, led by “Modern Family” (2.2), TGIT dramas “Scandal” (1.8), “How to Get Away with Murder” (1.7) and “Grey’s Anatomy” (1.6) and “Quantico” (1.5). On a percentage basis, the net’s 10 p.m. dramas “Castle” and “Nashville” grew by the largest amount (83%) in L+7.

The Alphabet also released 14-day multi-platform numbers for its top two new shows, with “Quantico” nearly tripling its “live plus same-day” 18-49 rating (5.69 vs 1.93) via DVR playback, VOD and streaming numbers for its premiere and a linear repeat airing. And “The Muppets,” whose totals include two linear replays, more than doubled its same-day rating (6.18 vs. 2.87).

Overall, 14-day online and VOD viewing provided a 20% lift in premiere week vs. ABC’s averages in “live+7,” up from 16% a year ago, the network said. ABC added 1 full ratings point to its weekly non-sports average (to 2.8), a bigger lift than any other network.

At CBS, “Limitless” grew 1.3 (68%) to a 3.2 in Live+7 and to a 4.4 — more than double its 1.9 same-night rating — when unduplicated audience for an encore broadcast and 14 days of video-on-demand/online streaming are included. The show also grew 79% in total viewers to 17.64 million. The network notes that the audience for non-linear viewership is significantly younger, including 39 streaming and 46 for VOD.

Also for CBS, in total viewers, “The Big Bang Theory” (23.73 million) and “NCIS” (22.47 million) leapfrogged NBC’s “Sunday Night Football” (22.16 million) as the week’s most-watched shows overall.

In addition to “Blindspot,” NBC also big 18-49 gains in L+7 for another rookie, “Heroes Reborn” (up 73%, 1.96 to 3.39). And its “The Player,” starting from a smaller base, shot up by 61% (1.16 to 1.86).

 

BIGGEST WEEK ONE L+7 LIFTS

Adults 18-49 …………………………… L+SD ….. L+7 ……. Lift
1.  Empire (Fox) ………………………….. 6.7 …….. 9.4 ……. 2.7
2.  Modern Family (ABC) ………………… 3.2 …….. 5.4 ……. 2.2
3.  The Big Bang Theory (CBS) …………  4.7 …….. 6.8 ……. 2.1
4.  Blindspot (NBC) ………………………. 3.1 …….. 5.0 ……. 1.9
5.  Scandal (ABC) ……………………….. 3.3 ……… 5.1 ……. 1.8
6.  How to Get Away … (ABC) …………. 2.6 ……..  4.3 ……. 1.7
7.  Grey’s Anatomy (ABC) ………………  2.8 ……..  4.4 ……. 1.6
8.  Quantico (ABC) ……………………..   1.9 ………  3.4 ……  1.5
9.  Black-ish (ABC) ………………………  2.4 ……… 3.8 ……  1.4
9.  Scream Queens (Fox) ……………….  1.7 ………. 3.1 ……. 1.4
9.  Heroes Reborn (NBC) ……………….  2.0 ……… 3.4 ……. 1.4

Total Viewers (in millions) …………… L+SD ……… L+7 ………. Lift 
1.  Blindspot (NBC) ………………………  10.61 ……. 16.59 …….. 5.98
2.  Empire (Fox) …………………………..  16.18 ……. 22.11 …….. 5.93
3.  The Big Bang Theory (CBS) …………  18.20 ……  23.73 ……. 5.53
4.  Quantico (ABC) ……………………….    7.14 …….  12.15 ……. 5.01
5.  Modern Family (ABC) …………………   9.46 …….  14.28 …… 4.82
6.  How to Get Away … (ABC) …………..   8.38 ……. 12.99 ……. 4.61
7.  Scandal (ABC) ………………………… 10.25 ……. 14.73 ……. 4.49
8.  Limitless (CBS) …………………………  9.86 …….. 14.26 …… 4.40
9.  NCIS (CBS) ……………………………  18.19 ……. 22.47 …… 4.28
10.  Blue Bloods (CBS) …………………..  10.08 ……. 14.34 …… 4.26

Source: Nielsen (Sept. 21-27, 2015)

 

Popular on Variety

More TV

  • 'Big Mouth' presentation, Paleyfest, Panel

    TV News Roundup: Jenny Slate's Netflix Comedy Special Sets October Premiere

    In today’s TV news roundup, Jenny Slate’s first Netflix comedy special “Stage Fright” premieres Oct. 22, and Netflix also releases the first trailer for its upcoming comedy “Living with Yourself,” out Oct. 18.  DATES Jenny Slate‘s first full-length comedy special “Stage Fright” will launch on Netflix Oct. 22. In it, the comedian and actress shares [...]

  • Shane Gillis SNL

    Shane Gillis Out From 'Saturday Night Live'

    “Saturday Night Live” is officially cutting ties with Shane Gillis. “After talking with Shane Gillis, we have decided that he will not be joining ‘SNL,'” an “SNL” spokesperson on behalf of Lorne Michaels said in a statement. “We want SNL to have a variety of voices and points of view within the show, and we [...]

  • Sophie Turner, Corey Hawkins to Lead

    Sophie Turner, Corey Hawkins to Lead Quibi Thriller Series

    Sophie Turner has found her first TV role post-“Game of Thrones.” The British actress, who is nominated at this year’s Emmys for playing Sansa Stark on the HBO mega-hit, is set to star alongside “Straight Outta Compton” actor Corey Hawkins in a thriller series in the works at Quibi. Titled “Survive,” the series is based [...]

  • Barton Fitzpatrick as Reg, Alex R.

    ‘The Chi’ Ups Justin Hillian to Showrunner, Ayanna Floyd Davis Exits

    “The Chi” has appointed a new showrunner for its forthcoming third season. Writer Justin Hillian will take over from season 2 showrunner Ayanna Floyd Davis, who departs as the series looks to emerge from the cloud of the Jason Mitchell misconduct affair. It was revealed in May that Mitchell had been fired from the series due [...]

  • Duane Chapman Hospitalized

    Duane 'Dog' Chapman 'Under Doctor's Care' After Reported Heart Emergency

    Duane Chapman, better known as Dog the Bounty Hunter, is “under doctor’s care” after reportedly suffering a heart emergency just months after the death of his wife, Beth Chapman. The reality star was taken to a hospital from his Colorado home over the weekend after experiencing chest pain, according to TMZ, which first reported the [...]

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Jeff Bridges FX Pilot 'Old Man'

    Jeff Bridges FX Pilot 'Old Man' Casts Amy Brenneman

    Amy Brenneman has joined the cast of the FX drama pilot “Old Man.” She joins previously announced cast members Jeff Bridges and John Lithgow. Based on the bestselling novel of the same name by Thomas Perry, the series centers on Dan Chase (Bridges), who absconded from the CIA decades ago and has been living off the [...]

More From Our Brands

Access exclusive content