Bill Clinton has called on the advertising community to embrace the nation’s growing diversity.

In a presentation at Univision Communications’ upfront presentation on Tuesday morning, the former president told the crowd of media buyers and advertisers that businesses and governments should adhere to a practice of “radical inclusion” in order to succeed, given the nation’s changing demographic profile.

Clinton spoke at the upfront event, held at Broadway’s Lyric Theater, with Alicia Melendez, a news anchor for Fusion, the Univision/ABC News joint venture. He emphasized the influence of the Hispanic community on the nationa’s political and economic future.

“The only thing that makes sense is to have a policy of radical inclusion,” he told Melendez regarding corporate behavior. He noted that demographic changes have had huge impact on consumer behavior. “I’d study it if I were (an advertiser),” he joked.

Beyond his recommendations for business, Clinton called on the crowd to “be upbeat and forward-looking.”

In addition to Clinton’s remarks, Univision’s presentation featured a performance from Ricky Martin. And Univision announced it has renewed the Simon Cowell-produced talent search series “La Banda” for a second season. The show will comb the U.S. and Puerto Rico to find a Latina girl group.

“The enthusiasm for this format is already very exciting and most importantly we are seeing some incredibly promising talent. Univision and Saban Brands are brilliant, music-focused, passionate partners and we are all looking forward to next year’s search for a Latina girl group.”

“La Banda” is produced by Syco Entertainment and Saban Brands. Simon Cowell, Kelly Belldegrun and Nigel Hall and Cisco Suarez are exec producers.