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Longtime TV agent Babette Perry has joined Innovative Artists, where she will launch a broadcast/alternative TV division for the agency.

Perry will expand Innovative’s reach into the realm of entertainment hosts, news and sports personalities, producers and emerging talent from social-media platforms. She’ll work with Innovative’s existing roster of actors and models with a focus on TV and digital content opportunities.

“I am thrilled that Babette has joined our Innovative team. She brings a unique expertise that adds an exciting new dimension for our clients,” said Innovative Artists chief Scott Harris.

Perry comes to Innovative after nearly a decade with IMG. Before that, she was a percenter at ICM.

“This was the right home for me to create a comprehensive, forward-thinking business and offer the best representation possible to my many longtime clients and the new ones soon to follow,” Perry said.