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‘American Horror Story: Hotel’ is FX’s No. 2-Rated Telecast Ever in 3-Day Viewing

Last Wednesday’s premiere of “American Horror Story: Hotel” has delivered the second best ratings for a telecast on the network — behind only the previous year’s “American Horror Story: Freak Show” debut — in early delayed-viewing numbers.

On a “live+3” basis, according to Nielsen estimates, “American Horror Story: Hotel” averaged 9.1 million viewers, including 6.13 million adults 18-49 and 3.70 million adults 18-34. Among all new and returning series premieres on television this fall, it ranks fifth in 18-49 and third in 18-34 (behind only Sunday’s “The Walking Dead” on AMC and last month’s “Empire” season premiere on Fox).

By comparison, the record-setting “American Horror Story: Freak Show” averaged 10 million viewers, including 6.54 million adults 18-49 and 4.08 million adults 18-34. According to FX, “Hotel” still has a chance to move ahead of the “Freak Show” premiere to rank as the network’s most-watched telecast ever when full data is tabulated in about 60 days.

In L+3, “American Horror Story: Hotel,” which featured Lady Gaga in her primetime television series debut, was up vs. its previously reported “live plus same-day” numbers by 53% in adults 18-49 (4.8 vs. 3.0) and 36% in total viewers (9.10 million vs. 5.81 million.

With the addition of non-linear and encore viewing, the “AHS: Hotel” premiere drew 12.17 million viewers through Oct. 11.

For the full duration of last season, “American Horror Story: Freak Show” averaged roughly 12.64 million viewers in combined linear and non-linear viewership, surpassing the previous year’s “Coven” installment (11.75 million) as well as the seventh and final season of “Sons of Anarchy” (11.69 million) as the network’s most popular series to date. The show generated 10.73 million viewers in “live plus-7” linear viewing and picked up an additional 1.91 million from VOD and streaming.

 

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