Continuing the European trend of big incumbent TV players to tie down key premium product in the face of new SVOD competition, Vivendi’s France-based Canal Plus Group and The Walt Disney Company have inked for CanalSat, CPG’s multi-channel French satellite-cable-IPTV operator, to have exclusive carriage rights to the total bouquet of Disney channels in mainland France.
Deal takes in Disney Junior, Disney XD, Disney Channel, Disney Cinema, their respective catch-up services, and to-be-launched on-demand edutainment service Disney English.
Pact builds on and extends exclusive CanalSat-Disney partnerships dating back to 1997 and continues Canal Plus’ weighty inroad into kids’ demos in France. The four established Disney services represent on their own 42% of 4-14 auds on kids/youth pay TV channels in France and an average 14.4 million 4+ spectators monthly, CanalSat announced Monday in a press release.
Offering big Disney and Disney-Pixar features and shorts, plus the Star Wars franchise 22 months after theatrical release, Disney Cinema launched on CanalSat in May.