Viacom has commissioned two new Brazilian series and two additional seasons of existing series from local production shingles for its local versions of pay TV channels Comedy Central and MTV, and it is negotiating the rights of Brazilian feature films for Paramount Channel, said Pierluigi Gazzolo, president of Viacom Latin America at the RioContentMarket.
The mart runs Feb. 25-28 in Rio de Janiero.
Production shingle Polar will make the third season of “Comedy Center Apresenta: Republica do Stand-Up” (pictured), which is scheduled to bow in April on Comedy Central. Rafael Cortez, who became a national figure as a reporter-comedian of the Brazilian version of “CQC,” will host the series that will feature the best of standup comics in the increasingly growing local comedy scene.
Cortez will also star comic reality series “Dirige, Rafa!,” which is due to bow in June on Comedy Central. GLM/Fulano Filmes began to lense the series in February in Sao Paulo. The series will follow Cortez as he tries to overcome a childhood trauma and learn how to drive.
Cinegroup will begin production in March on “Deu Match!,” which will have a June launch on MTV. The new series, which will comprise 10 30-minute episodes, centers on young adults navigating relationships in the social-media age.
Produced by Dinamo, the second season of reality series “Adotada” (Adopted) will return on MTV in April. Each episode will feature fashion model Maria Eugenia Suconic spending a week with a family in different parts of Brazil.
For Paramount Channel, which had a November launch in Brazil, Viacom is looking for local films to fulfill quotas for Brazilian productions established by the 2011 pay-TV regulatory landmark.
“We are starting to look for the rights of Brazilian, Mexican and Argentine films for Paramount Channel,” Gazzolo said. “We are talking here in RioContentMarket. We will start small. If we become big enough, we will maybe start doing local co-productions, but that will not happen in the near future.”