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U.K. Pay TV Service Virgin Takes Rights to ‘Ash vs Evil Dead’

LONDON – U.K. pay TV platform Virgin Media has licensed the Starz series “Ash vs Evil Dead.” The series will be available from Dec. 1 for Virgin Media TV customers to watch through its TV on demand service.

The first five episodes will be available to watch from this date, followed by a new episode released each week, bringing the series in-line with the U.S. broadcast air dates.

David Bouchier, chief digital entertainment officer at Virgin Media, said: “This long-awaited and much anticipated series marks a step-change in our TV programming strategy and demonstrates the true potential for video on demand. By investing in original series and bringing more exclusive TV shows to Virgin Media customers, we are unlocking the power of the boxset once again. ‘Ash Vs Evil Dead’ is just the start for Virgin Media customers.”

Mara Winokur, senior VP of digital at Starz, said: “Starz is thrilled to partner with Virgin Media and honored that the truly ‘groovy’ new hit series, ‘Ash vs Evil Dead’ was selected to kick off its new on-demand programming initiative for U.K. audiences.”

“Ash vs Evil Dead,” which has already been renewed for a second season, is an adaptation of “The Evil Dead” movies and reunites the original filmmakers — director Sam Raimi, producer Rob Tapert and star Bruce Campbell. It is executively produced by Raimi, Tapert and Campbell, with Craig DiGregorio serving as executive producer and showrunner.

“Ash vs Evil Dead” sees Bruce Campbell reprising his role as Ash, the stock boy, ageing lothario and chainsaw-handed monster hunter who has spent the last 30 years avoiding responsibility, maturity and the terrors of The Evil Dead. The plot sees a “Deadite” plague threatening to destroy all of mankind and Ash is finally forced to face his demons — both personal and literal.

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