Talpa, the TV formats giant which has just been acquired by the U.K.’s ITV, has announced its first deal since recently launching a Middle East oupost by licencing The Voice Kids to top pan-Arab satcaster MBC where The Voice Arabia is a massive hit.

The show will air on MBC in 2016 directly to twenty-three Arab countries.

Launched in 2012, The Voice Kids is now a hot commodity, riding on the success of Talpa’s signature The Voice show. The primetime format for juniors has reached nearly thirty localized versions. In the Philippines, The Voice Kids is the top-rated show ever aired on ABS-CBN, with a market share of 60% and 5.3 million viewers. In the U.S. La Voz Kids continues to rank No.1 in Spanish language TV on Sunday evenings on Telemundo, and on Telecinco in Spain, it has pulled the best ratings for an entertainment show since 2005, Talpa boasted in a statement.

Meanwhile, MBC has also ordered a third season of The Voice Arabia (pictured), the pan-regional Arab adaptation of The Voice, to be produced by Talpa Middle East for a launch this fall. The Voice Arabia attracted more than 100 million viewers during last year’s finals of season two.

Talpa Middle East, headed by former Sony Pictures Television Arabia prexy Ziad Kebbi, launched out of Dubai last year.