Sky Italia and FremantleMedia have signed a contract extension which will see the broadcaster retain “X Factor” and “Italia’s Got Talent” through 2018. The shows are two of Italy’s most successful formats and flagships of the pay-TV platform.
The new deal will see Sky broadcast three further series of “X Factor” beyond the upcoming season, due to premiere Sept. 10 on Sky Uno HD. It also grants Sky two additional series of “Italia’s Got Talent”, following the next season which is due to start in March 2016.
“This new deal with FremantleMedia allows us to guarantee that Sky’s subscribers receive unequalled access to brand new series with many enhanced features for two of Italy’s favorite shows,” said Andrea Zappia, CEO Sky Italia.
For its 2015 season the Italian “X Factor” will see feature an additional episode before the live final show takes place and will be the only version in the world allowing bands to participate.
Sky’s version of “X Factor” grew by an average of 44% based on year-on-year audience. During the last series, the cumulated interactive votes were 27 million and the tweets for the global conversation during the 2014 series were 2.4 million.
The first Sky-branded series of “Italia’s Got Talent” debuted in March 2015 with the premiere drawing an average of over 1.1 million viewers, the best debut for a talent show on Sky. Sky is looking to innovate and experiment with the format as it has done with “X Factor”, which both show’s creator Simon Cowell has called “the best in the world”.