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Peter Hutton to Captain Discovery’s Eurosport

LONDON — Peter Hutton has been appointed chief executive officer of pan-European television sports network Eurosport, which Discovery Communications acquired in May 2014.

Jean-Thierry Augustin, who previously held the position of CEO at Eurosport, has segued into a newly created role at Discovery Networks Intl., president, sports strategy and development. Augustin will report directly to J.B. Perrette, president of Discovery Networks Intl. and will continue to be based in Paris.

Hutton joins Eurosport from MP & Silva Group, where he held the post of co-CEO. As CEO of Eurosport, Hutton will oversee the negotiation of sports rights and lead Eurosport’s content strategy to “bring renewed focus to programming, production, promotion and platforms,” the company said. Hutton also will report to Perrette and will be based in Paris, with a start date of March 1, 2015.

During his time at MP & Silva Group, Hutton oversaw a portfolio of rights that included the FIFA World Cup, UEFA European Championships, Formula 1, Grand Slam tennis and Serie A football. He helped launch joint venture channels with Be In Sports in Asia, and took the business into the sponsorship market and key local rights, such as Belgian and Polish football. Hutton’s previous roles included managing director ESPN Star Sports, senior VP Fox International Channels Sport, as well as COO and one of the founders of Middle East and Asian broadcaster Ten Sports.

Perrette said: “As we approach the one year anniversary of Discovery’s acquisition of Eurosport in May, our focus is now on unlocking the full value of our must-have sports content for the entire Discovery Communications portfolio to benefit our advertisers, affiliates, audiences and shareholders around the world.”

He continued: “Jean-Thierry has been at the helm of Eurosport for a number of years, during which he has proved to be a tremendous commercial leader, and this new role will harness his expertise to build Discovery’s global sports strategy and expertise. Similarly, Peter has excelled in the sports media business. With extensive experience in Europe, Asia and Middle East, and strong relationships with broadcasters and rights holders, he is the perfect executive to strengthen Eurosport’s position as a global leader in sports.”

In May 2014, Discovery increased its interest in Eurosport International to 51% from 20% as part of a larger strategic partnership with TF1 Group that began in December 2012. TF1 Group continues to be the majority shareholder of Eurosport France, in which Discovery holds a 20% equity stake.

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