‘Peep Show’ Producer Objective Hires Former Head of Entertainment at ITV as CEO

Objective's productions include hidden-camera show 'Bad Robots'

'Peep Show' Producer Objective Hires Former
Objective Productions/All3Media Intl.

LONDON — All3Media’s comedy and entertainment production company Objective Prods., whose shows include BAFTA award-winning comedy “Peep Show” and hidden-camera show “Bad Robots,” has appointed Layla Smith as chief executive officer as Andrew Newman moves on from the role after six years.

Smith joins Objective having been managing director at John Stanley Prods. since 2013, prior to which she spent 15 years at ITV, serving seven years as controller of entertainment. Stuart Duthie, commercial and finance director at Objective since 2006, has been promoted to managing director.

Newman will hand over to the new CEO while continuing to oversee several Objective productions to completion over the autumn, including the latest series of “Peep Show,” “Fresh Meat,” “Bad Robots” and the BAFTA award-winning comedy “Toast of London.”

Jane Turton, CEO at All3Media, said: “Objective produces some of the most popular, award-winning and innovative comedy and entertainment programs, and I would like to thank Andrew for his significant contribution to the company over the past six years. Layla Smith has the perfect mix of talent, experience and passion to lead Objective towards future growth and continued success both here and in the U.S.”

Smith added: “Objective is a hugely vibrant, creative company so I feel honored and excited to be joining the team and building on Andrew’s great work to date. I’m really looking forward to working with Stuart and overseeing the next chapter in Objective’s story.”

Objective, which was founded in 1991, is based in London, Glasgow and Los Angeles. Its shows have appeared on Channel 4, BBC, ITV, Sky and Five in the U.K., and CBS, NBC’s Sci Fi Channel and Discovery TLC – among others – in the U.S.