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Mip TV: Globo Inks Further Deal on ‘Life,’ Broadens Biz (EXCLUSIVE)

‘Merciless, ‘Empire’ also se sales traction

CANNES – Brazilian TV giant Globo and free-to-air web Abu Dhabi TV have inked for the Arab broascast net’s pan regional broadcast of “The Life We Lead,”

Abu Dhabi TV will air “Life” throughout the MiddleEast and North Africa, dubbed into Arabic.

The deal reps new biz on a fairly trad but hit novela as Mip TV sales reveals vindicate Globo new biz growth.

Written by actress-turned-screenwriter Licia Manzo (“Tudo Novo de Novo”), a relatively new scribe talent at Globo, but directed by Jayme Monjardim, “Life” turns on two sisters, one of whom, Ana, has a daughter with the love of her life, Rodrigo, then falls into coma after a car accident. She wakes up five years later and discover that the sister she loves. Manuela, has looked after her daughter and that Rodrigo and Manuela have fallen in love.

In some ways trad novela – the accident, the coma, the romantic complications, its 137 segs – “The Life We Lead” still shows Globo evolving as Brazil evolves, towards more sophisticated plot lines, emphasizing the democratic need to accept the sentiments of others – Ana and Manuela love each other, may well finally reconcile.

Bowing 2011, as usual for Globo, “Life” toplines Globo-made stars. Fernanda Vasconcellos (2006’s “Pages of Life”) plays Ana. Marjorie Estiano, one of the stars of a 2015 Globo flagship, ‘Empire,’ limns Manuela. “Life” typically scored a 24% rating and 51% share.

Emphasizing Globo’s play for higher production standards and neighboring market Argentina, it was shot in HD, filmed on location in Brazil and Argentina.

One of Globo’s best-performing hits abroad of late, in Portugal, aired on Globo’s basic channel, ‘The Life We Lead’ figured among the most-watched programs on pay TV in the country. The telenovela was also its timeslot on open TV in three countries in Latin America, still the number one market for novella fare: Uruguay (Teledoce), Ecuador (Ecuavisa), and Costa Rica (Teletica).

After nearly four years, “Life” is still selling for Globo – near 30 of its about 100-territory sales were chalked up since August. Again reflecting Globo trading practice, “Life” is also pushing out new biz. The Abu Dhabi TV deal is Globo’s first with the channel. Equally, “Life” was the first Globo novela to sell to the Philippines.

Globo Mip TV announcements mix new biz on established formats or in core markets and deals on newer creative sallies.

One of Globo’s relatively recent big primetime hits, punching a 59% (sic) share and 45 million viewers family power battle meller “Empire” has now clocked up its first 15 territory sales.

Launched at Natpe, and underscoring Globo’s move into shorter formats 12-episode serial killer thriller “Merciless,” with scripts from famed scribed Gloria Perez, (“The Clone”), and ultra HD 4K camera and post-pro technology, was licensed to the South Korean media group EPG, a traditional Globo partner in Asia.

Globo has just renewed its deal with Ecuavisa, one of Ecuador’s biggest broadcasters, and established a fresh deal with Bolivina channel ATP, which has created a new and exclusive timeslot for Globo telenovelas.

Creating new business, Globo is not eroding the old.

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