×
You will be redirected back to your article in seconds

Mip TV: Globo Inks Further Deal on ‘Life,’ Broadens Biz (EXCLUSIVE)

‘Merciless, ‘Empire’ also se sales traction

CANNES – Brazilian TV giant Globo and free-to-air web Abu Dhabi TV have inked for the Arab broascast net’s pan regional broadcast of “The Life We Lead,”

Abu Dhabi TV will air “Life” throughout the MiddleEast and North Africa, dubbed into Arabic.

The deal reps new biz on a fairly trad but hit novela as Mip TV sales reveals vindicate Globo new biz growth.

Written by actress-turned-screenwriter Licia Manzo (“Tudo Novo de Novo”), a relatively new scribe talent at Globo, but directed by Jayme Monjardim, “Life” turns on two sisters, one of whom, Ana, has a daughter with the love of her life, Rodrigo, then falls into coma after a car accident. She wakes up five years later and discover that the sister she loves. Manuela, has looked after her daughter and that Rodrigo and Manuela have fallen in love.

In some ways trad novela – the accident, the coma, the romantic complications, its 137 segs – “The Life We Lead” still shows Globo evolving as Brazil evolves, towards more sophisticated plot lines, emphasizing the democratic need to accept the sentiments of others – Ana and Manuela love each other, may well finally reconcile.

Bowing 2011, as usual for Globo, “Life” toplines Globo-made stars. Fernanda Vasconcellos (2006’s “Pages of Life”) plays Ana. Marjorie Estiano, one of the stars of a 2015 Globo flagship, ‘Empire,’ limns Manuela. “Life” typically scored a 24% rating and 51% share.

Emphasizing Globo’s play for higher production standards and neighboring market Argentina, it was shot in HD, filmed on location in Brazil and Argentina.

One of Globo’s best-performing hits abroad of late, in Portugal, aired on Globo’s basic channel, ‘The Life We Lead’ figured among the most-watched programs on pay TV in the country. The telenovela was also its timeslot on open TV in three countries in Latin America, still the number one market for novella fare: Uruguay (Teledoce), Ecuador (Ecuavisa), and Costa Rica (Teletica).

After nearly four years, “Life” is still selling for Globo – near 30 of its about 100-territory sales were chalked up since August. Again reflecting Globo trading practice, “Life” is also pushing out new biz. The Abu Dhabi TV deal is Globo’s first with the channel. Equally, “Life” was the first Globo novela to sell to the Philippines.

Globo Mip TV announcements mix new biz on established formats or in core markets and deals on newer creative sallies.

One of Globo’s relatively recent big primetime hits, punching a 59% (sic) share and 45 million viewers family power battle meller “Empire” has now clocked up its first 15 territory sales.

Launched at Natpe, and underscoring Globo’s move into shorter formats 12-episode serial killer thriller “Merciless,” with scripts from famed scribed Gloria Perez, (“The Clone”), and ultra HD 4K camera and post-pro technology, was licensed to the South Korean media group EPG, a traditional Globo partner in Asia.

Globo has just renewed its deal with Ecuavisa, one of Ecuador’s biggest broadcasters, and established a fresh deal with Bolivina channel ATP, which has created a new and exclusive timeslot for Globo telenovelas.

Creating new business, Globo is not eroding the old.

More TV

  • Five Takes on Canal Plus, Federation’s

    Just Days Left to Catch Canal Plus’ ‘The Bureau’ on MyFFF

    The most lauded of titles on this year’s MyFrenchFilmFestival, UniFrance’s online showcase featured by over 50 OTT services around the world, may not be a film but a drama series. With four seasons aired, and a milestone in world sales on a French TV show, slow-boiling espionage series ‘Le Bureau des légendes’ (“The Bureau”) is [...]

  • Walt Disney Archives Founder Dave Smith

    Walt Disney Archives Founder Dave Smith Dies at 78

    Walt Disney Archives founder Dave Smith, the historian who spent 40 years cataloging and preserving the company’s legacy of entertainment and innovation, died Friday in Burbank, Calif. He was 78. Smith served as Disney’s chief archivist from 1970 to 2010. He was named a Disney Legend in 2007 and served as a consultant to the [...]

  • TV Writer Christopher Knopf, Former WGA

    TV Writer Christopher Knopf, Former WGA West President, Dies at 91

    Prolific Emmy-nominated television writer Christopher Edwin Knopf, former president of the Writers Guild of America West, died in his sleep of congestive heart failure on Feb. 13. He was 91. Knopf was born in New York and attended UCLA, leaving during his senior year to join the Air Force during World War II. He finished [...]

  • Jussie Smollett The Black AIDS Insitute

    Jussie Smollett Case: Two Suspects Released Without Charges as New Evidence Emerges

    After two days of questioning, the Chicago Police Department announced Friday evening that it has released two suspects in the Jussie Smollett case without filing charges. Police spokesman Anthony Guglielmi said that detectives had developed new information in the case. Police no longer consider the men to be suspects. “Due to new evidence as a [...]

  • GOTHAM: L-R: Guest star Cameron Monaghan

    TV News Roundup: Fox Drops 'Gotham' Final Season Trailer (Watch)

    In today’s TV news roundup, Fox released a new trailer for an upcoming episode of “Gotham” and Disney has announced the cast for its upcoming “High School Musical” series.  FIRST LOOKS Showtime released a new trailer and the official poster for the upcoming fourth season of “Billions,” premiering March 17 at 9 p.m. ET/PT. In [...]

  • Chris Rock

    Chris Rock to Direct Kenan Thompson Comedy Pilot at NBC

    Chris Rock has come onboard to direct the NBC single-cam comedy pilot “Saving Kenan,” Variety has learned. Rock will also executive produce the pilot, which stars “SNL” mainstay Kenan Thompson. Thompson will play a newly widowed dad determined to be everything for his kids while begrudgingly letting his persistent father-in-law become more involved in their lives [...]

  • Peak TV Saturation TV Placeholder

    Apollo Global Management Buys Majority Stake in Cox TV Stations

    Private equity giant Apollo Global Management has cut a deal with Atlanta-based Cox Enterprises to buy a majority stake in Cox’s 13 TV stations as well as three newspapers and a handful of radio stations in Ohio. Apollo has been in the hunt for broadcast TV stations for some time. Cox’s station group, which includes [...]

More From Our Brands

Access exclusive content