Mipcom: Imira Showcases ‘Jamillah & Aladdin,’ Reports ‘Hero’ Sales

Imira sells 'Hero,' 'Larva,' 'Cleo'

BARCELONA– In a flurry of deals prior to Mipcom, top Spanish youth show producer-distributor Imira Entertainment  has announced the sale of “The Hero of Color City” to AMC Network for its Europe, Middle and Africa channels. AMC has also taken pre-school series “Cleo”  for Poland and Benelux.

Also, Imira has sold comedic vignette “Larva” to Nicklodeon, for Central and Eastern Europe, Scandinavia, Germany, Austria, Netherlands and Greece. For its part, Kidoodle.TV kids’ subscription video-on- demand service has taken rights for “Cleo,” “The Happets,” and “Vitaminix” in the U.S. and Canada.

All the series are included on Imira plentiful slate for 2015’s Mipcom TV mart, whose flagship is live-action/toon hybrid “Jamillah & Aladdin.”

A co-production between Live Kids Action, BBC/Ceebies, Kindle Entertainment, MediaBiz and India’s Toonz Media Group, “Jamillah” is a 52 11-minute TV skein aimed at children aged 6-10. It turns on a modern-day girl who travels in time back to ancient Baghdad thanks to the power of a magical lamp she finds. There, she meets Aladdin and embarks on thrilling adventures. Jamillah’s modern mindset and Aladdin’ street-wisdom will mesh with a droll Genie.

Imira Entertainment will distribute “Jamillah” worldwide, except Australia (ABC) and U.K. (BBC). More than half of “Jamillah”’s chapters are already produced. They will be unveiled at Cannes.

Mipcom marks the first time Imira is distributing a live-action/toon mix with this degree of involvement. In the past, Imira distributed German pubcaster ZDF Enterprises toon-live action products.

“Since then, we have been looking for a product which has these features. But you need to have a strong project to do live action or you won’t find room for it,” Imira topper Sergi Reitg told Variety.

With this move, the Barcelona-based distrib-producer, which is part of Toonz, Imira aims to position itself in the live action/toon youth programming distrib sector.

BBC will first air the series.

Another sign of Imira’s build has been its strengthening of its sales division with the incorporation of Miren Zamora, formerly Latido’s head of intl. sales), Laura Albiol, and the promotion of Miguel Bosch, Reitg underlined.

In another expansive, company will also take on board a new catalogue, which wil be revealed shortly.

“Bat Pat,” an Imira production in partnership with Atlantyca, will bow its first chapters at Mipcom. Imira is also handling distribution rights for Latin America, Spain and Portugal. A creepy sitcom, “Pat” follows the spooky, comical animated adventures of Bat Pat and his friends as they solve mysteries and cross paths with supernatural creatures of the night.

Imira’s Mipcom slate also includes comedy “Cleo,” which is leading pre-school ratings on Spanuish kids’ channel Clan TV. “Cleo” took a best pre-school award at Stuttgart Festival of Animation Film in May. Turning on a newborn puppie, family comedy “Cleo” is repped worldwide by Imira, which has recently closed a licensing rights deal with Disney Asia.

Spain’s shingle will launch at the end of the year a “Cleo” toys line in Spain.

Also handled by Imira: “Alisa,” a production from Timur Bekmambetov’s Moscow-based shingle Bazelevs. “Alisa” is a CGI English-spoken half hour based on popular sci-fi novels about Alisa, a young girl from the future, written by Russian author Kir Bulychiov. Skein targets kids aged 8-10.

Since its foundation in 2003, Imira has consolidated as a toon animation production house, while steadily diversifying, distributing third-party product mainly for Southern Europe and Latin America from 2005. Company moved into licensing and merchandising in 2009 and into live-action youth show production with “Lola and Virginia,” which is also a toon skein with the same characters).

A co-production between Exodus Film Group, Magnolia Pictures, and Toonz Entertainment, “Hero” is about a band of crayons striving to protect their magical homeland and also children’s imagination from a terrifying monster; in “Happets” a bunch of friendly animals live in a communal tree house in the middle of the mountains;. “Vitaminix” highlights food properties to kids in a whimsical way.

Mipcom runs Oct. 5-8.

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