×
You will be redirected back to your article in seconds

Entertainment One Buys ‘Peppa Pig’ Producer

LONDON — Entertainment One has taken a 70% stake in Astley Baker Davies, the production company behind preschool show “Peppa Pig,” for £140 million ($212 million). The move is in line with eOne’s strategy of doubling the size of the business over the next five years.

ABD, which is run by the show’s creators, directors and producers Mark Baker, Neville Astley and Phil Davies, will become a subsidiary of eOne. The production company has said it will produce a further 52 episodes of “Peppa Pig.”

EOne sees the opportunity for major growth for ABD by pushing “Peppa Pig” into new markets and continued expansion in the U.S., as well as the increased exploitation of licensing and merchandising.

ABD reported revenues of £11.1 million ($16.8 million) and profit before tax of £2.56 million ($3.88 million) for the year ended Aug. 31, 2014.

Darren Throop, chief executive of eOne, said: “‘Peppa Pig’ has become a worldwide success and reflects the strength of our 10-year partnership working with ABD. Already the number one pre-school property in the U.K., Australia, Spain, Mexico and Brazil, and a leader in other territories around the world, the growth opportunities for ‘Peppa Pig’ are significant.”

More TV

  • Channing DungeyWomen In Film Crystal and

    How ABC Pulled Off a Stealth Transition for Channing Dungey and Karey Burke

    LONDON — Entertainment One has taken a 70% stake in Astley Baker Davies, the production company behind preschool show “Peppa Pig,” for £140 million ($212 million). The move is in line with eOne’s strategy of doubling the size of the business over the next five years. ABD, which is run by the show’s creators, directors […]

  • Diego Luna Inclusion

    6 Takeaways From Variety’s 2018 Inclusion Summit

    LONDON — Entertainment One has taken a 70% stake in Astley Baker Davies, the production company behind preschool show “Peppa Pig,” for £140 million ($212 million). The move is in line with eOne’s strategy of doubling the size of the business over the next five years. ABD, which is run by the show’s creators, directors […]

  • Frankie Shaw as Bridgette Bird and

    TV News Roundup: 'SMILF' Season 2 Premiere Date Set at Showtime

    LONDON — Entertainment One has taken a 70% stake in Astley Baker Davies, the production company behind preschool show “Peppa Pig,” for £140 million ($212 million). The move is in line with eOne’s strategy of doubling the size of the business over the next five years. ABD, which is run by the show’s creators, directors […]

  • "The Consummation Deviation" - Pictured: Rajesh

    Live+3 Ratings for Week of Nov. 5: 'Big Bang Theory' Ticks Up

    LONDON — Entertainment One has taken a 70% stake in Astley Baker Davies, the production company behind preschool show “Peppa Pig,” for £140 million ($212 million). The move is in line with eOne’s strategy of doubling the size of the business over the next five years. ABD, which is run by the show’s creators, directors […]

  • The Clinton Affair Review

    TV Review: 'The Clinton Affair'

    LONDON — Entertainment One has taken a 70% stake in Astley Baker Davies, the production company behind preschool show “Peppa Pig,” for £140 million ($212 million). The move is in line with eOne’s strategy of doubling the size of the business over the next five years. ABD, which is run by the show’s creators, directors […]

  • Lionsgate Taps 3 Arts Roster for

    Lionsgate Taps 3 Arts Roster for Two Fox Comedy Series Prospects

    LONDON — Entertainment One has taken a 70% stake in Astley Baker Davies, the production company behind preschool show “Peppa Pig,” for £140 million ($212 million). The move is in line with eOne’s strategy of doubling the size of the business over the next five years. ABD, which is run by the show’s creators, directors […]

  • Channing Dungey Exits ABC; Karey Burke

    Channing Dungey Exits ABC; Karey Burke Named Network President

    LONDON — Entertainment One has taken a 70% stake in Astley Baker Davies, the production company behind preschool show “Peppa Pig,” for £140 million ($212 million). The move is in line with eOne’s strategy of doubling the size of the business over the next five years. ABD, which is run by the show’s creators, directors […]

More From Our Brands

Access exclusive content