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Brazil’s Globosat Picks Up Series at Rio Content Market

Brazil’s No. 1 multichannel cable and satellite TV service Globosat, a unit of local giant group Globo, has commissioned three Brazilian series for its pay TV nets Multishow and Canal Brasil.

Globosat announced the news at the fifth edition of Brazil’s  RioContentMarket, the main TV market in Latin America.

“Insonia” is being produced by Rio-based shingle Produtora B2 for Canal Brasil. The 13-episode/24-minute episode order will be directed by Dary Burger. The comic take on film noir featuring a bohemian journalist stars Leo Pinheiro, Matheus Lima and Monica Bittencourt. Lensing is scheduled to begin in Rio in March. Canal Brasil, which airs Brazilian programming only, is 50/50 owned by Globosat and a group of local film and TV producers.

Multishow, wholly owned by Globosat, has commissioned FremantleMedia to produce a yet-to-be-titled comic series set to be shot in Sao Paulo starring Wellington Muniz, aka Ceara. The actor-reporter is known for his role in “Panico na TV,” a mixture of journalism and comedy aired on local broadcaster Rede TV.

Multishow’s “Ferdinando’s Show” is a spinoff of the net’s hit comic series “Vai que Cola.” Marcus Majella, who played a supporting role in “Vai que Cola,” will star in the new series, with 16 episodes ordered. Lensing is scheduled for April with an August launch planned.

“Comedy is one the pillars of Multishow’s programming,” said Multishow director Guilherme Zattar. “‘Vai que Cola’ was one of the highlights of our programming in 2013. The second season in 2014 was even more successful with an audience 24% higher than the first one. The new episodes of the second season were audience leaders in Brazilian pay TV.”

Multishow also has three other comic series in production: “#Partiu Shopping,” “Acredita na Peruca” (pictured) and “Os Suburbanos.”

Top local and international players are gathered Feb. 25-27  in Rio for the market as the local content production market booms, pushed by quotas for local programming and the strong expansion of the pay TV subscriber base in Brazil.

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