Berlusconi’s Mediaset ‘Spoils’ MasterChef Finale On Murdoch’s Sky Paybox In Italy

ROME – Silvio Berlusconi’s Mediaset has fired a “spoiler salvo” against Rupert Murdoch’s Sky in Italy by allegedly revealing the winner of the MasterChef finale that will air tomorrow on Sky’s Sky Uno channel, sparking tensions between the two broadcasters.

Mediaset made the unusual move during last night’s “Striscia La Notizia” news satire show which airs on its flagship Canale 5 station, one of its free-to-air generalist channels.

On Tuesday, prior to the primetime show, Mediaset issued a press release and ran a social media campaign anticipating the fact that they would reveal the MasterChef Italia finale winner on “Striscia,” which is suffering a ratings erosion.

Sky Italia today (Wednesday) issued a statement saying their legal team is considering legal action.

They also played up the menial nature of Mediaset’s ratings-boosting ploy. “We believe the main theme is to underscore how what happened risks opening a door which until now has been kept closed by all media companies in Italy and internationally,” Murdoch’s pan-European pay-TV satcaster said.

“MasterChef” is produced in Italy by Zodiak Media-owned company Magnolia, which pre-records the show.

The “MasterChef Italia” semifinal pulled a record 1.3 million viewers on Sky Uno where the show has scored as high as a 5 percent audience share, which is stellar for the paybox. The Mediaset spoiler sparked a Twitter frenzy in Italy, one of the main topics being a debate on whether the Mediaset spoiler will hurt ratings for Thursday’s airing of the finale, or instead boost them.

“It’s not worth commenting…” Tweeted Sky Italy’s content chief Andrea Scrosati. “It reminds me of a guy who used to go and scream: ‘Keyser Soze is the guy with the limp’ in front of movie theatres showing ‘The Usual Suspects.'”

More TV

  • France goalkeeper Hugo Lloris catches the

    France vs Croatia World Cup Live Stream: How to Watch

    ROME – Silvio Berlusconi’s Mediaset has fired a “spoiler salvo” against Rupert Murdoch’s Sky in Italy by allegedly revealing the winner of the MasterChef finale that will air tomorrow on Sky’s Sky Uno channel, sparking tensions between the two broadcasters. Mediaset made the unusual move during last night’s “Striscia La Notizia” news satire show which […]

  • Who Is America Review

    TV Review: Sacha Baron Cohen's 'Who Is America?'

    ROME – Silvio Berlusconi’s Mediaset has fired a “spoiler salvo” against Rupert Murdoch’s Sky in Italy by allegedly revealing the winner of the MasterChef finale that will air tomorrow on Sky’s Sky Uno channel, sparking tensions between the two broadcasters. Mediaset made the unusual move during last night’s “Striscia La Notizia” news satire show which […]

  • Lily Collins, Dominic West, David Oyelowo

    'Les Miserables’ First Look: Lily Collins, Dominic West in BBC, PBS Masterpiece Adaptation

    ROME – Silvio Berlusconi’s Mediaset has fired a “spoiler salvo” against Rupert Murdoch’s Sky in Italy by allegedly revealing the winner of the MasterChef finale that will air tomorrow on Sky’s Sky Uno channel, sparking tensions between the two broadcasters. Mediaset made the unusual move during last night’s “Striscia La Notizia” news satire show which […]

  • Ricky Martin Versace American Crime Story

    Ricky Martin Signs With Maverick Management

    ROME – Silvio Berlusconi’s Mediaset has fired a “spoiler salvo” against Rupert Murdoch’s Sky in Italy by allegedly revealing the winner of the MasterChef finale that will air tomorrow on Sky’s Sky Uno channel, sparking tensions between the two broadcasters. Mediaset made the unusual move during last night’s “Striscia La Notizia” news satire show which […]

  • Harry Kane of England celebrates scoring

    Belgium vs England World Cup Live Stream: How to Watch

    ROME – Silvio Berlusconi’s Mediaset has fired a “spoiler salvo” against Rupert Murdoch’s Sky in Italy by allegedly revealing the winner of the MasterChef finale that will air tomorrow on Sky’s Sky Uno channel, sparking tensions between the two broadcasters. Mediaset made the unusual move during last night’s “Striscia La Notizia” news satire show which […]

  • The Crown Season 2

    Storming the Emmys: Netflix, Amazon and Hulu Edge Out Networks

    ROME – Silvio Berlusconi’s Mediaset has fired a “spoiler salvo” against Rupert Murdoch’s Sky in Italy by allegedly revealing the winner of the MasterChef finale that will air tomorrow on Sky’s Sky Uno channel, sparking tensions between the two broadcasters. Mediaset made the unusual move during last night’s “Striscia La Notizia” news satire show which […]

  • Sacha Baron Cohen

    Sacha Baron Cohen's 'Who Is America?' Interviewee List Grows

    ROME – Silvio Berlusconi’s Mediaset has fired a “spoiler salvo” against Rupert Murdoch’s Sky in Italy by allegedly revealing the winner of the MasterChef finale that will air tomorrow on Sky’s Sky Uno channel, sparking tensions between the two broadcasters. Mediaset made the unusual move during last night’s “Striscia La Notizia” news satire show which […]

More From Our Brands

Access exclusive content