MADRID – Dated Nov. 18-20, the second MipCancun will add seminar panels and screenings to its one-to-one sales meetings format, organizer Reed Midem has announced.

Though it is still positioning as a Latam TV meetings summit for Latin American buyers and international TV distributors, the sophomore edition looks set to be more than twice as large, with Reed Midem inviting acquisition execs from 80 Latin American TV channels and 80 international distributors.

The delegate count in 2014 saw 38 buyers and 33 international sales companies attend the inaugural MipCancun. First-time attendees for 2015 include newcomers All3Media, BBC Worldwide, Paramount, Cisneros Media, and Telemundo. Among returning companies: FremantleMedia, Viacom International Media Networks and A&E Networks.

It won’t only be Mexican sun that will shine on the event. Latin America’s economy is stalling, but its TV market is still immature. The number of digital TV households in Latin America will double by 2020, according to a March Digital TV Latin America Forecasts report, which estimated 152 million digital TV households by 2020. Digital TV will climb from only 17.9% penetration of TV households at the end of 2010 to just over the halfway mark by end-2014 and onto 93.6% by 2020, the report said.

MipCancun, as other regional focused markets, also affords quality time with buyers in asector with multiple new entrants.

“MipCancun has shown that there is a real necessity for sellers to come together with acquisition executives at a concentrated, highly focused event that provides them with the time to understand what buyers are really looking for, particularly as a number of those Latam buyers do not yet attend our main Mip TV and Mipcom events,” commented Ted Baracos, director of market development, Reed Midem’s television division.