You will be redirected back to your article in seconds

Mip TV: Globo Pushes ‘Hunter,’ ‘Merciless,’ Wide-Ranging Sales Slate at Cannes

Diversification helps drive international sales biz, says Globo’s Raphael Correa

Two shorter-format TV series, “The Hunter” and “Merciless,” both ratings drivers in and outside Brazil, underscore one hallmark trend at Latin America’s biggest TV operator, Globo: Ever more diversified content production.

Both also illustrate Latin America drive into ever higher-end drama. Weighing in at only 10-segs as Globo plunges into shorter story arcs, “The Hunter” turns on a wrongly jailed cop who, once out of prison, now a bounty hunter, battles to clear his name. Caua Reymond, star of Globo worldwide hit “Avenida Brasil,” toplines.

Launched at Natpe, 12-episode serial killer thriller “Merciless” offers scripts from famed scribed Gloria Perez, (“The Clone”), and ultra HD 4K camera and post-pro technology.

With a 70%-plus market share, and an estimated $3.75 billion TV ad revenue in 2014, Globo remains at heart a content producer, Latin America’s biggest, whose shows are devised to engage Brazilian audiences in as many varying ways possible.

But domestic moves can yield international upside. High-profile series expand knowledge of the Globo brand as a content producer which goes beyond telenovelas to a wide range of program types which re-enforce one another,” said Raphael Correa, Globo exec director of intl. business.

Also, “our new catalogue allows us to sell different shows to the same clients, establish commercial relations with new partners in new markets or in territories which we already license to.”

“In international terms, Correa, added, Globo’s natural evolving ever-more diversified content – which sees Globo bringing onto overseas markets, minis, drama series, sitcom, factual with Globo Docs, which now offers nearly 40 titles, and from 2014, movies – jells with new distribution outlets, consumer habits and audience engagement abroad as well.

As audiences from Pasadena to Portugal gobble up series, new market opportunities abound. “The Hunter,” for instance, grabbed a 35% share in both Brazil and later Portugal, bowing there March 21 in a new post-primetime Saturday series slot on Portugal’s SIC, one of its big three broadcasters.

With regards to mini-series, Globo will continue to sell at Mip TV, the eight one-hour “Doomed” (“Amores robados”), introduced at Natpe. “A highly original story with international production values,” per Correa, “Doomed” was shot 70% on location in Brazil’s North-East at a real winery and between Pernambuco’s Petralina and Bahia’s Paulo Afonso. it stars Caua Reymond once more as Leandro, a sommelier who has two passions, wine and women, including the wife of the biggest wine producer in the region. Then he meets and falls head over heels for his boss’ daughter (Isis Valverde, also “Brazil Avenue”), and suddenly disappears. Billed as an action romance mystery, “Doomed” scored an average 70% audience share, reaching near 38 million people daily, per Ibope.

For Correa, Globo’s telenovelas are evolving in two ways: “They are connecting more strongly with audiences by telling different stories in different ways, and evolving in narrative, the way they’re written,” he said, citing “Precious Pearl,” which won a 2014 Intl. Emmy for Best Telenovela in at November’s New York gala, and “Empire.”

1930s-set, and kicking off in the Himalayas, “Precious Pearl,” which snagged a 46% primetime audience share, reaching over 26 million viewers daily, turns on a millionaire saved from an avalanche by Buddhist monks who return to Brazil to battle for control of his family business and the heart of factory worker Amelia.

“The novella has classic conflict, but its development is different, its beginning, middle and end contrasts with U.S. and European soaps,” said Correa. “Pearl’s” crew spent 20 days shooting in Nepal. Back in Brazil, at its production center, Globo mocked up two cities taking up a total 86,000 sq. ft, surface.

Turning on a jewel empire magnate (Alexandre Nero), a diamond smuggler in his youth, now locked in a loveless marriage, confronting a woman who claims to be his bastard daughter, and battling to keep his business together, “Empire’s” early years were part filmed in Switzerland. “It’s a urban, contemporary novel about power and revenge with an unscrupulous but charismatic strong male lead,” Correa said.

“Different program types allow you to enter different markets with different needs exploiting different business opportunities,” he concluded.


More TV

  • Jennifer Lopez

    Jennifer Lopez Joins TikTok App to Promote NBC's 'World of Dance'

    Jennifer Lopez is the latest celebrity to hop on TikTok, the short-form video app owned by Chinese internet giant Bytedance — more proof of the app’s growing traction, and reflective of media companies’ desire to reach its young-skewing base. Lopez had a very specific aim: to get fans excited about “World of Dance,” the NBC [...]

  • Jussie Smollett, Method Man, Danielle Brooks

    Jussie Smollett Episode of TNT's 'Drop the Mic' Pulled in Wake of Scandal

    TNT has pulled an upcoming episode of its hip-hop roast battle show “Drop the Mic” featuring “Empire” star Jussie Smollett. The episode, set to air March 6, was yanked following the arrest of Smollett on Thursday for allegedly staging a hate crime against himself. In the episode, Danielle Brooks, who plays Taystee on “Orange Is [...]

  • Reese Witherspoon Davita Scarlett

    Starz to Develop 'Kin' Series With Reese Witherspoon's Hello Sunshine

    Reese Witherspoon’s Hello Sunshine banner has inked a deal with Starz to develop “Kin,” Variety has learned. The multi-generational family drama comes from “Queen Sugar” and “Constantine” writer Davita Scarlett, who developed the project with Chester Jones III. Witherspoon and Hello Sunshine film and TV head Lauren Neustadter are on board as executive producers alongside [...]

  • David Shuster Michelle Makori I24

    Altice Aims to Carve Out Niche in Cable With Global-Themed i24News

    Who would invest in the U.S. launch of a linear, 24/7 cable news network in the current climate of bloodletting for niche cable channels? Patrick Drahi, the French-Israeli media mogul who controls Altice USA and Altice Europe, that’s who. Multiple system operator Altice USA is slowly but steadily expanding the cable distribution base for i24News, [...]

  • Sunday Night Football Ratings

    Pete Bevacqua Expands Oversight of NBC Sports

    Pete Bevacqua, who joined NBC Sports Group as president in September of last year, will gain more oversight of the NBCUniversal unit in the wake of a recent restructuring of the executive ranks of the corporation. Bevacqua retains his role as president, but will oversee the entire NBC Sports Group portfolio, adding NBC Olympics, production, [...]

  • 'Robin Hood' Director Otto Bathurst to

    Showtime's 'Halo' Series Enlists 'Robin Hood' Director Otto Bathurst

    Showtime’s adaptation of the wildly popular video game “Halo” has found its new director. The network has announced that Otto Bathurst will assume the director’s chair for multiple episodes, as well as serving as EP for the live-action series. Bathurst’s most recent directorial credits include last year’s adaption of “Robin Hood” with Taron Egerton and [...]

  • 'Haunting of Hill House' Renewed, Creators

    'Haunting of Hill House' Renewed as Anthology, Creators Ink Overall TV Deal at Netflix

    “The Haunting of Hill House” is returning to Netflix–sort of. The streaming giant has ordered a new installment in what they are calling “The Haunting” anthology, meaning the  next chapter of the horror series will feature an entirely new story and new characters from those seen in the first season. In addition, Netflix has entered [...]

More From Our Brands

Access exclusive content