Lee Shin Yng has been appointed chief financial officer of Viacom International Media Networks for Asia, with immediate effect.
Based in Singapore, she will report to Tan Chee Kiat, VIMN Asia’s COO. She joins from Added Value, part of the advertising giant WPP. Priorto that she was finance director, for Greater China at Lexis Nexis, part of Reed Elsevier.
Her responsibilities at VIMN will include financial reporting and planning, and providing financial guidance and counsel on the company’s strategic direction.
VIMN spans multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central and the Paramount Channel.