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ATF: ‘Lip Sync Battle’ Strikes The Right Notes Across Asia (EXCLUSIVE)

SINGAPORE — Viacom International Media Networks (VIMN), a division of Viacom Inc. has struck a deal with Philippines television and radio network GMA for American format “Lip Sync Battle.” A localised version will air in the Philippines from February 2016.

This is the fourth Asian deal for the show. “Celebrity Lip Sync Battle Indonesia” began airing on Net TV in October. “Lip Sync Battle China” has been sold to Sohu.com Inc. and will air in February 2016. It will also air on Shenzhen TV in China. Dong Tay has Vietnam rights and “Lip Sync Battle Vietnam” will show in July 2016.

The deal was announced on the sidelines of the ongoing Asia TV Forum & Market in Singapore.

“Lip Sync Battle has received great interest globally and its appeal has not waned since its U.S. debut. The show is a sure hit format for any broadcaster looking to add an engaging co-viewing, cross-platform experience to their offerings,” said Mark Whitehead, Executive Vice President and Managing Director, Asia, VIMN.

The Spike original series, hosted by two-time Grammy award winner, LL Cool J with model Chrissy Teigen as colour commentator, features celebrities going head to head lip-syncing the song of their choice. The series is a ratings and multiplatform success for Spike and has been commissioned for 20 more episodes in 2016.

The series is executive produced for Spike in the U.S. by Casey Patterson of Casey Patterson Entertainment, Jay Peterson of Matador Content, John Krasinski, Stephen Merchant, and Eight Million Plus Productions. It has featured several celebrity combatants such as Dwayne Johnson, Anne Hathaway, Iggy Azalea, Emily Blunt, John Legend, and John Krasinski.

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