DreamWorks Animation will this week begin broadcasting its first TV linear TV channel, DreamWorks Channel following a deal with CTH in Thailand.
The channel represents DWA’s first foray into operating its own TV network in any part of the world.
Transmission of the kids and family channel will begin in English on Saturday (Aug. 1), with a Thai dubbed version starting a month later on Sept. 1.
Content includes “All Hail King Julien,” “The Adventures of Puss in Boots,” “Casper’s Scare School” and “Dinotrux.” The channel will also present a daily morning preschool block, DreamWorks Junior, featuring all-new productions of such favorites as “Raa Raa The Noisy Lion” and “Guess with Jess.”
Until now, the cartoon studio’s TV efforts have largely focused on licensing its properties to kids cable channels Nickelodeon and Cartoon Network and producing original series for streaming service Netflix and its own digital platforms run by AwesomenessTV.
“DreamWorks is the home of great animation and storytelling and we are excited to bring our content all together in one amazing place and across every platform imaginable. The channel is hosted by our best known characters and available for kids and their families to watch wherever and whenever they want,” said Eric Ellenbogen, co-head, international TV & DreamWorks Classics.
The channel launch follows an announcement in December last year that DWA would cooperate with HBO to launch channels in Asia. HBO Asia, based in Singapore, will manage affiliate sales and marketing, as well as technical services, for the channel. Launches in other key Asian markets are expected to follow.
The HD channel is being prepared for a multi-screen environment involving on-demand functionality and downloadable elements such as games. That also requires DWA to hold all media rights in the territories that the channel operates.
DWA will not produce content specifically for the channel. But it is already producing TV shows in Asia; two in Korea, and one “George of the Jungle” with August Media in Singapore.
DWA is also a partner and the creative lead in Oriental DreamWorks, an mainland China investment in the hundreds of millions of dollars that is already in production on the “Kung Fu Panda 3” feature film, and has announced plans to produce shows for TV and the web.