×

David Spade Dusts Off the Mullet for Crackle’s ‘Joe Dirt 2’ Premiere Party

David Spade dusted off his mullet wig to return as the overly optimistic 2001 underdog, Joe Dirt. Well not literally, according to David Spade.  The sequel, “Joe Dirt 2: Beautiful Loser” had its world premiere at the Sony Studios lot on Wednesday.

The film is noted to be the “first made-for-digital sequel to a major motion picture,” according to Crackle’s website, and it’s available completely free of charge. The sequel bows July 16 via the Sony-based streaming service.

In the feature, Joe Dirt revives his traditional catchphrase — “Life’s a garden, dig it” — as he travels through time in a Dorothy-esque time warp to learn life lessons on supporting his wife, Brandy, and their three kids.

Crackle general manager Eric Berger told Variety: “It’s fantastic that we can bring brands like this and people like David Spade to our community. They’re big fans of the original, and it’s always done extremely well on Crackle, so the opportunity to be the first ones to bring new fresh content from David in the Joe Dirt character is a tremendous honor and a great opportunity for us.”

“There are so many TV brands out there that do well on services like Crackle and I think you’ll see more of that in the future as we find those right brands that connect with our audience,” he foretold.

As smallscreen reboots dominate 2015-16 upfronts, films can also cash in on audience nostalgia. The film’s stars unanimously agreed that digital streaming is the wave of the future.

“I feel like I can’t run from [streaming] anymore,” Spade said. “I’m used to everything the way it was, eight-tracks, then I had to deal with cassette players. The other day I called something Mapquest and someone told me that it’s just called Maps now.”

He continued, “So it’s changing every minute and there’s nothing bad about Crackle; it’s just the way it is.”

Along with Spade, Christopher Walken, Adam West and Brittany Daniel also reprise their roles in sequel. “It was so fun returning as Brandy, and I love being’s David’s wife in this movie. Playing Brandy was one of my most favorite characters,” Daniel said.

Right before the screening, director Fred Wolf introduced the film. “I’m working with and for the funniest guys I’ve ever met,” Wolf said. “I’m not saying that I was the top choice [to direct].”

Adam Sandler engaged in a little heckling during the speech. “You were definitely top six,” he yelled from the back of the theater. His Happy Madison Productions produced the made-for-stream film, just months after Sandler inked a deal that releases four of his own upcoming films exclusively to Netflix.

The screening followed with a backyard barbeque at the home of Joe Dirt in Silvertown. Guests posed for photos wearing blonde mullet wigs and trucker hats, and partook in poured drinks outside the trailer. Celebrities in attendance included Spade’s former comic co-stars Norm Macdonald, Rob Schneider, Colin Quinn and Kevin Farley.

(Pictured: Lauren Gobuzzi, Chloe Guidry, David Spade and Allison Gobuzzi at the “Joe Dirt 2” after-party)

More Digital

  • La Linea Invisible

    Mariano Barroso Shoots Basque Conflict Origins Story ‘La Linea Invisible’

    IRUN, Spain  — When- and why – do people begin to kill for a cause? Having created “What the Future Holds,” maybe the best reviewed to date of any Movistar + Original Series, Spain’s Mariano Barroso (“The Wolves of Washington”) tackles this question head on in “La Línea Invisible,” a six-part series, again from Movistar [...]

  • The Lion King

    ‘The Lion King’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Walt Disney Pictures claims the top spot in spending with “The Lion King.” Ads placed for the remake had an estimated media value of $5.64 million through Sunday for 1,290 national ad airings on [...]

  • Apple Plans to Fund Podcast Exclusives:

    Apple Reportedly Plans to Fund Original Podcasts

    Apple has plans to open its checkbooks for podcasts that would be exclusive to its podcasting apps, Bloomberg reported Tuesday. The investments would help the company defend its market leadership in an increasingly crowded field, and fend off competitors like Spotify, Pandora and Luminary. News of the plans sent Spotify’s stock down more than 3%; [...]

  • LiveXLive Names AOL and MTV Vet

    LiveXLive Names AOL and MTV Vet Dermot McCormack President

    Live entertainment digital media company LiveXLive Media today announced that AOL and MTV veteran Dermot McCormack has been named president of the company. According to the announcement, McCormack will lead the business and creative operations of LiveXLive, effective immediately. McCormack previously served as AOL’s Global President of Video and Studios, where he oversaw the video [...]

  • Recording Studio

    Cloud-Based Music Mastering Platform Landr Raises $26 Million

    Cloud-based music mastering and distribution platform Landr has raised a $26 million Series B round of funding. The new founding round was led by the Sony Innovation Fund, microphone manufacturer Shure, state-owned financing corporation Investissement Québec and Fonds de solidarité FTQ. Warner Music, Plus Eight Equity Partners, Slaight Communications, YUL Ventures and PEAK Capital Partners [...]

More From Our Brands

Access exclusive content