David Spade dusted off his mullet wig to return as the overly optimistic 2001 underdog, Joe Dirt. Well not literally, according to David Spade. The sequel, “Joe Dirt 2: Beautiful Loser” had its world premiere at the Sony Studios lot on Wednesday.
The film is noted to be the “first made-for-digital sequel to a major motion picture,” according to Crackle’s website, and it’s available completely free of charge. The sequel bows July 16 via the Sony-based streaming service.
In the feature, Joe Dirt revives his traditional catchphrase — “Life’s a garden, dig it” — as he travels through time in a Dorothy-esque time warp to learn life lessons on supporting his wife, Brandy, and their three kids.
Crackle general manager Eric Berger told Variety: “It’s fantastic that we can bring brands like this and people like David Spade to our community. They’re big fans of the original, and it’s always done extremely well on Crackle, so the opportunity to be the first ones to bring new fresh content from David in the Joe Dirt character is a tremendous honor and a great opportunity for us.”
“There are so many TV brands out there that do well on services like Crackle and I think you’ll see more of that in the future as we find those right brands that connect with our audience,” he foretold.
As smallscreen reboots dominate 2015-16 upfronts, films can also cash in on audience nostalgia. The film’s stars unanimously agreed that digital streaming is the wave of the future.
“I feel like I can’t run from [streaming] anymore,” Spade said. “I’m used to everything the way it was, eight-tracks, then I had to deal with cassette players. The other day I called something Mapquest and someone told me that it’s just called Maps now.”
He continued, “So it’s changing every minute and there’s nothing bad about Crackle; it’s just the way it is.”
Along with Spade, Christopher Walken, Adam West and Brittany Daniel also reprise their roles in sequel. “It was so fun returning as Brandy, and I love being’s David’s wife in this movie. Playing Brandy was one of my most favorite characters,” Daniel said.
Right before the screening, director Fred Wolf introduced the film. “I’m working with and for the funniest guys I’ve ever met,” Wolf said. “I’m not saying that I was the top choice [to direct].”
Adam Sandler engaged in a little heckling during the speech. “You were definitely top six,” he yelled from the back of the theater. His Happy Madison Productions produced the made-for-stream film, just months after Sandler inked a deal that releases four of his own upcoming films exclusively to Netflix.
The screening followed with a backyard barbeque at the home of Joe Dirt in Silvertown. Guests posed for photos wearing blonde mullet wigs and trucker hats, and partook in poured drinks outside the trailer. Celebrities in attendance included Spade’s former comic co-stars Norm Macdonald, Rob Schneider, Colin Quinn and Kevin Farley.
(Pictured: Lauren Gobuzzi, Chloe Guidry, David Spade and Allison Gobuzzi at the “Joe Dirt 2” after-party)