You will be redirected back to your article in seconds

Amazon’s Roy Price Honored at United Friends of the Children’s Brass Ring Awards

The 12th annual Brass Ring Awards was filled with golden moments at the Beverly Hilton on Tuesday.

Presented by the United Friends of the Children (UFC), the philanthropic event honored Amazon Studios VP Roy Price. Malcolm McDowell hosted the dinner and auction, which began with anecdotes of youth benefiting from the organizations’ commitment.

UFC alum Teffani Taylor teared up at the podium as her testimony moved the ballroom. “My twin sister and I were in turmoil, we slept at friends’ houses and our truck and homeless shelters. Every day I woke up remembering the dreams I once had. Then when I turned 21, like a beautiful sunrise I was introduced to United Friends of the Children.”

Taylor said the org helped her with employment opportunities at Warner Bros. and ABC7, and credited them for finding her an apartment.

When Lee Majors took the stage, he shared a personal story about “Little Roy” back when the actor was negotiating his contract with Price’s father, then-head of Universal Pictures Frank Price. Majors kidded that the fine print of his arrangement with the studio included swimming and fishing lessons for his boss’ son.

“It takes a village to raise a child; I guess in my case a backlot and development deals,” Price began. “United Friends of the Children is that village for many people now.”

Also in attendance was “Transparent” showrunner Jill Solowaywho mentioned that Price’s mentorship exceeded his role within UFC. “[Roy] is an amazing inspiration to me, the way he oversees us and he’s like a father to us on ‘Transparent’ and gives us all creative freedom.”

“Bosch” actor Lance Reddick echoed those sentiments when he came to support the head of his new Amazon family.

“I hate to sound cliché, but children are our future,” Reddick said. “For those of us who are fortunate enough to be born into an environment where we have great parents who were able to give us everything that they wanted to give us, an organization that provides that for children who have lost that is so important.”

Also being honored during the evening was community volunteer and Founder’s Award recipient Ande Rosenblum.

The auction of trips, food, and other merchandise raised $336,960, which topped the fundraising to more than $1.4 million over the course of the evening. The event also included a performance by Daniel Beaty. Among those in the audience were Jason Schwartzman, Gaby Hoffmann, Melora Hardin, Titus Welliver and showbiz execs Ann Daly, Chris Dodd, Jeffrey Katzenberg, Barry Meyer and Bruce Rosenblum.

(Pictured: Lance Reddick, Roy Price and Titus Welliver at the Brass Ring Awards)

Popular on Variety

More Digital

  • Will Arnett

    Quibi Picks Up Animated Daily Horoscope Series From Will Arnett and ATTN:

    When Quibi launches next spring, it will have a daily adult-animation horoscope show from Will Arnett and digital media company ATTN:, starring 12 colorful animals representing the different signs of the zodiac. “Your Daily Horoscope” is part of the mobile TV service’s Daily Essentials news and lifestyle programming. The show was created by ATTN: and [...]

  • Motiv: Max ConzeFoto: © ProSiebenSat.1/Martin SaumweberDieses

    ProSiebenSat.1 Boss Max Conze Unfazed By the Invasion of the Digital Streaming Giants

    Max Conze, CEO of German broadcast company ProSiebenSat.1 since June last year, appeared relatively relaxed about the prospect of the coming invasion of new subscription streaming players like Disney Plus into his territory when speaking to journalists at TV market and conference Mipcom in Cannes Tuesday. “Disney will not lock away all their content,” he [...]

  • Illustration of the video streaming company

    Netflix Q3 Preview: The Calm Before the Streaming-Wars Storm?

    Wall Street is expecting Netflix to hit or slightly beat subscriber and financial targets when it reports third quarter 2019 results on Wednesday after market close. But then what? Debate among analysts continues to rage about what will happen to Netflix’s market-leading position once it’s facing big new rivals in Disney Plus and Apple TV [...]

  • countdown

    Apple Takes Down Viral 'Countdown' Horror App, STX Brings It to Android Instead

    An app that can predict the date and time of your death may have been too much for Apple to stomach: The iPhone maker removed a viral app inspired by the upcoming horror movie “Countdown” a few days ago, putting an end to its meteoric rise. Before its removal, “Countdown” had surpassed TikTok, YouTube and [...]

  • daydream view

    Google Ships Pixel 4 Without Daydream VR Support, Stops Selling Daydream Viewer

    Google is effectively phasing out its Daydream virtual reality (VR) platform: The company’s latest flagship Pixel 4 flagship phone, which Google unveiled at a press event in New York Tuesday, won’t support Google’s Daydream mobile VR platform anymore, a spokesperson confirmed to Variety. The company will also stop selling the Daydream viewer, but continue to [...]

  • Google Wifi

    The New Google Wifi Ships in Three Colors Because Good-Looking Routers Work Better

    When Google revamped its Wifi router product, it extended the devices reach and doubled their speed, while also adding a full-blown smart speaker with Google Assistant. But the company paid just as much attention to Google Wifi’s design, down to the decision to ship the product in three colors. The surprising reason for this: Google [...]

More From Our Brands

Access exclusive content