×
You will be redirected back to your article in seconds

Delta Shuttles Techies & Industry-ites to SXSW on Exclusive Festival Flight

The SXSW celebrations began high up in the sky, before guests even arrived at the annual fest, courtesy of Delta’s exclusive festival shuttle.

The airline and United Talent Agency teamed up for their second annual #DeltaFestivalShuttle to jet elite techies, venture capitalists and entertainment A-listers to Austin, Texas.

The inaugural invite-only flight launched this January for the Sundance Film Festival in Utah.

“We are definitely tailoring each shuttle to each festival,” Delta’s vice president of west global sales, Ranjan Goswami, told Variety, explaining the exclusive shuttle is a way to showcase their expanding network at LAX. (The Los Angeles to Austin flight was established last year.) The fest flight is something the company would like to continue for different business communities’ high-priority events. “When we launched this at Sundance, it was targeted to the entertainment industry. SXSW is such a major stop in the technology sector.”

The first-class treatment started on the ground, as flight-goers were escorted past long security lines via the Delta Sky Priority lane, and then fueled up with a free brunch at Lemonade.

Once on board, the margaritas were flowing, and flyers were gifted with SXSW-tailored swag bags, which included tequila, Advil, a premium subscription to Spotify and free Wi-Fi passes. The airline also gave away first-class, round trip tickets to New York City, London, China, South America, San Francisco, Mexico and the Caribbean. Winners were announced over the flight’s P.A. system.

“Creating a buzz can happen when you have people from the same community together on a flight, while showcasing everything Delta has to offer,” said Goswami.

Those features include the new Delta Studio personal streaming service, the food, wine and draft beer program — and, in the case of SXSW, tequila.

“There’s a reason we made this a one-way flight,” Goswami joked. “Get these folks on the way to SXSW — and not after what SXSW does to them.”

More Scene

  • Mj Rodriguez, Nico Santos to Announce

    Mj Rodriguez, Nico Santos to Announce GLAAD Media Award Nominations

    Mj Rodriguez and Nico Santos are set to announce the nominees for the 30th annual GLAAD Media Awards. The “Pose” star and “Crazy Rich Asians” funny man will make the announcement during a live-stream from the AT&T Hello Lounge at the Sundance Film Festival on Friday, Jan. 25. “The images and stories recognized by the [...]

  • Emile Hirsch, Matt SmileyEmile Hirsch hosts

    Emile Hirsch Hosts Smiley Face Art Opening at Mondrian Hotel

    Despite the rain on Wednesday night in West Hollywood, there were plenty of smiles inside the Mondrian hotel thanks to artist Matt Smiley‘s Refresh exhibition. Not only is Smiley his real last name, but several of his paintings and other pieces in the exhibit feature smiley faces. “I’ve seen more smiley symbolism lately, and I’ve [...]

  • Randall Park, left, and Constance Wu

    Constance Wu Wants Her 'Fresh Off the Boat' Co-Star Randall Park to Host the Oscars

    While the Academy may have decided to go hostless for this year’s Oscars, that doesn’t mean the rest of Hollywood has stopped thinking about who would be a good choice for the emceeing gig. Former host Whoopi Goldberg recently suggested Ken Jeong. Jeong said, when he was a guest on “The View,” Goldberg told him [...]

  • 'Schitt's Creek' Stars Reveal Dream Guest

    'Schitt's Creek' Cast Reveals Dream Guest Stars: Oprah, Beyonce and ...

    “Schitt’s Creek” has big dreams. Dan Levy, who stars as David on the series, says his wish list of guest stars includes Oprah, Beyonce, Mariah Carey and Gwyneth Paltrow. “All for different reasons, none of whom we’ll get,” he cracked at the Critics’ Choice Awards. For those who haven’t caught on to the “Schitt’s Creek” [...]

  • Barbra Streisand and Gisele Bundchen

    Barbra Streisand and Gisele Bündchen to Be Honored at UCLA Science Gala

    Science can be very glamorous. It certainly will be during Oscar week on Feb. 21 when the UCLA Institute of the Environment & Sustainability (IoES) honors Barbra Streisand and Gisele Bündchen for environmental activism at its annual Hollywood for Science Gala. “When I moved to LA, the air was unbreathable. Rivers were catching fire in [...]

  • Don Cheadle and Andrew Rannells Black

    Don Cheadle, Andrew Rannells Talk Snorting 'Coke' on 'Black Monday'

    “Black Monday” show creators David Caspe and Jordan Cahen divulged an intriguing detail to come later in the first season of the new Showtime comedy at its world premiere, held at the Theatre at Ace Hotel on Monday night in Los Angeles. “The fourth or fifth episode opens with a sexual harassment seminar, which very well [...]

More From Our Brands

Access exclusive content