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Before 1,300 primped guests gather for the 40th consecutive time inside the Beverly Hilton’s famed International Ballroom – where they’ll enjoy a three-course feast and Moet toasts alongside the 72nd annual Golden Globe Awards show, followed by after-parties – a series of A-list events will start the celebrating early. Here, Variety breaks down where to see, be seen, sip tea and swig cocktails, all week long, during this star-studded kickoff to the much-anticipated season.

Wednesday, Jan. 7

The People’s Choice Awards –  5 p.m. Nokia Theatre L.A. Live
Viola Davis, Robert Downey Jr. and the casts of “The Big Bang Theory,” “Grey’s Anatomy” and “Entourage” are just some of the stars scheduled to join hosts Anna Faris and Allison Janney at the 41st annual awards show recognizing fan favorites. Watch the live red carpet stream on http://www.peopleschoice.com and the show airing on CBS at 9 p.m. ET/ delayed PT — or buy tickets and see it all up close.

Thursday, Jan. 8

Buzzfeed Happy Hour – 6 p.m. Eveleigh
On the heels of its presence in Comic-Con (and with Sundance activities on the horizon), Buzzfeed is getting involved in the Globes. At this inaugural awards event, titled an Excuse for Hollywood to Drink Together, industry standouts will be toasted at a happy hour, complete with GIF booth and awards season survival totes.

Audi’s Golden Globes Week Celebration – 7 p.m. Cecconi’s
At this lively kickoff cocktail bash (held biannually, for Globes and Emmys), celebrities will arrive via the latest Audi editions, and fraternize with fellow nominees over mini gourmet pizzas and killer tunes (which have inspired many a “Modern Family” vet to hit the dance floor). This year, expect a “mid-century modern meets abstract art” darkly colored theme with pops of yellow, courtesy of event producer Tony Schubert, and tons of talent.

W Magazine Golden Globe Awards Party – 7 p.m. Chateau Marmont
The powerhouse teaming of hotelier Andre Balazs and W Magazine’s Stefano Tonchi and Lynn Hirschberg promises another intimate but memorable A-list soiree. This annual homage to Hollywood conjointly celebrates the Golden Globes, and the magazine’s cinematic February issue – which will feature a best performances portfolio, trumpeting the work of hope-to-be-winners. Expect Dom Perignon, Cadillacs and chic celebs aplenty.

Friday, Jan. 9

AFI Awards Luncheon – noon at the Four Seasons Hotel Los Angeles in Beverly Hills
For the first time ever, 11 (rather than 10) motion pictures, along with 10 television programs, will be honored at the American Film Institute’s notoriously boldfaced-name-filled luncheon. Before a room brimming with unrivaled industry power, this year’s collective efforts, including films “Birdman,” “Foxcatcher,” “The Imitation Game” and “Whiplash”; and programs like “The Americans,” “Fargo,” “Game of Thrones” and “Mad Men” join the prestigious almanac of works that “best advance the art of the moving image.”

W Magazine’s Shooting Stars Exhibit Opening – 7 p.m. Wilshire May Co. Building
Last year, Diane von Furstenberg’s starry “Journey of a Dress” exhibit launch filled this massive space with fashionistas from Gwyneth Paltrow to Anna Wintour, and this year, W Magazine and Conde Nast’s photography unveil, presented by Hugo Boss and on display through Feb. 22, will once again lure the sartorial set. The assemblage of striking photos – which marry art and fashion, and are taken straight from the pages of W – depict Hollywood darlings like Angelina Jolie, Brad Pitt, George Clooney and Miley Cyrus, who will be on hand as the avant-garde event’s host.

CAA party – Soho House
Guests’ artistry will sure have to be “creative” to infiltrate this exclusive industry fest.

Saturday, Jan. 10

Film Independent Filmmaker Grant and Spirit Award Nominees Brunch – 11 a.m. BOA Steakhouse
In anticipation of the 30th annual Indie Spirit awards on Feb. 21, this year’s nominees – including Jake Gyllenhaal, Jessica Chastain and Marion Cotillard – will gather at the swanky steakhouse for breakfast foods and the presentation of grants to promote the continued success of independent, original, “artist-driven films made with an economy of means.”

Cate Blanchett at the 2014 BAFTA/LA Tea Party. Photo credit: Getty Images

BAFTA/LA Tea Party – 2 p.m. Four Seasons in Beverly Hills
A medley of A-list nominees (like Bradley Cooper, Martin Scorsese and a Burberry-clad Sandra Bullock, last year) join members of the British Academy of Film and Television Arts/Los Angeles for English-inspired tea, scones, cucumber sandwiches and cocktails at this posh and requisite afternoon party presented by Jaguar and Mulberry.

The Art of Elysium’s Heaven Gala – 6:30 p.m. Hangar 8, 3000 31st St., Santa Monica
Last year, Linda Perry’s version of heaven included vegan cuisine and a rock set by Steven Tyler. This year’s visionary, contemporary performing artist Marina Abramović, is similarly charged with curating the fashion, film, fine arts and music at this eighth annual fundraiser, for which you can purchase tickets here. Actress Amber Heard will be honored, sbe Events & Catering will handle the cuisine and a brigade of hip celebrities (Kate Bosworth, Joaquin Phoenix, Rose McGowan and more) will don black tie and lend support.

Los Angeles Film Critics Assn. Awards – 6 p.m. InterContinental Century City
Winners like Tom Hardy (lead actor), Patricia Arquette (lead actress) and Richard Linklater (director) will receive kudos and dinner.

Sean Penn & Friends “Help Haiti Home” Gala – 6 p.m. Montage
Sean Penn ardently fundraises for the J/P Haitian Relief Organization, for the fourth time, with a little help from his friends (Bryan Lourd and host Anderson Cooper). Last year, he rallied buddies Charlize Theron, Michael Douglas, Gwyneth Paltrow and Julia Roberts, to the tune of $6 million raised.

WME party – 7 p.m. Craig’s
The beloved celebrity staple will need extra paparazzi stationed for the talent agency’s boisterous pre-awards-night bash.

CBS Nominees Celebration –8:30 p.m. Soho House
From scenic penthouse digs, CBS Television, CBS Films, Showtime and – for the first time since its 2006 debut – the CW, will toast their ample noms (for hits like “The Affair,” “The Good Wife,” “Pride” and “Jane the Virgin”). Expect to intermingle with Claire Danes, Don Cheadle, Edie Falco, Jon Voight, Alan Cumming, Alison Janney, Gina Rodriguez and more.

Anonymous Content’s Pre-Golden Globe Celebration – Rivabella
The producers behind “True Detective” and “The Knick” host a popular awards pre-party, favored by stars like Michael Keaton, Robin Wright, Benedict Cumberbatch and Michelle Dockery, in the past.

Sunday, Jan. 11 – Post-Golden Globes

Fox, 20th TV, FX, Fox Searchlight Viewing Party & Post-Show Celebration – The Fox Pavilion, 9900 Wilshire Blvd. at Merv Griffin Way
With Fox Searchlight leading the pack of film distributors (scoring 12 nominations), and “Fargo” surpassing all TV contenders (with five), partygoers at this technically off-campus site could have lots to celebrate. Talent from “American Horror Story,” “The Book of Life,” “Gone Girl,” “The Grand Budapest Hotel,” “Homeland,” “How to Train Your Dragon 2,” “Louie,” “Wild” and most-nominated film “Birdman” is sure to abound.

Warner Bros. and InStyle Post-Golden Globe Party – Oasis Courtyard, Beverly Hilton
For this stylish, 16th annual awards event, Tom Ford is constructing a whimsical tent over the Beverly Hilton Hotel fountain, intending to transport partygoers to a modern mountain lodge in the Australian Blue Mountains. Add in touches of “moody ’70s glamor”; a central chandelier, channeling leaves and nature; and a sultry lounge with mirror installations and flowing drinks, presented by Aquafina. Such an exquisite setting is fit for the likes of this party’s stellar attendees (which included everyone from Ben Affleck to Amy Adams, last year).

NBCUniversal’s Golden Globes After Party – Parking Garage Rooftop, BevHilton
NBC Entertainment, Universal Pictures, E! and Focus Features will surely be celebrating after the 72nd Golden Globes broadcast, featuring three-time hostesses Tina Fey and Amy Poehler; Greer Grammer as Miss Golden Globe; and Cecil B. DeMille Award-recipient George Clooney. Last year’s after-party lured eye candy like Jared Leto and Matthew McConaughey, and guests at this year’s bi-level bash sponsored by Chrysler, Hilton and Qatar will enjoy a grand buffet and musical performance by Harley Viera-Newton.

HBO Golden Globes After Party – Circa 55, Beverly Hilton
This indoor/ outdoor poolside spectacular taking over Circa 55 restaurant is already a preeminent post-awards stop – and HBO’s supremacy is hardly called into question, with 15 nods making it the most nominated network. Talent from “Girls,” “Veep,” “True Detective” and more will grace the sprawling, star-studded grounds that last year played host to greats from Nicole Kidman to Lupita Nyong’o to Lady Gaga, and this year will evoke a grand 1930s movie set, via a golden Old Hollywood-esque staircase and cascading gardenias and cream-colored garden roses.

Paramount Pictures After Party – The Stardust Room
The studio will toast with talent from “Selma,” “Interstellar,” “Noah” and more.

CAA – Sunset Tower
It’s worth leaving the compound of the Beverly Hilton for this leading talent agency’s legendary and late-lasting fete.

Odeya Rush, Sarah Hyland, Jaime King, Taylor Swift and Hailee Steinfeld at the Weinstein Co. & Netflix’s
2014 Golden Globes after-party. Photo credit: Getty Images

The Weinstein Co. and Netflix’s Golden Globes After-Party – Robinsons May Lot, 9900 Wilshire Blvd.
This swinging party — where Diddy shared a drink with Bono, Leo and Bradley had some QT with their moms and Taylor Swift started a dance party with girlfriends — is back, and moving to a new location across from the hotel’s red carpet, aided by sponsors Lexus, Laura Mercier, Marie Claire, Meiomi wine and FIJI. With Weinstein scoring the second-highest number of film nominations (10), partygoers (including Amy Adams, Keira Knightley, Kevin Spacey, Robin Wright, Taylor Schilling and Benedict Cumberbatch) might be feeling extra festive.

SWAG SUITE ROLL CALL:

Kari Feinstein’s Pre-Golden Globes Style Lounge – noon-6 p.m. Jan. 8 & 9 Andaz West Hollywood
Fashion, travel and beauty goodies, from Capella Resorts, Vida scarves, Kelly Baker Brows, Swish Suits and more.

DPA World Experience Gift Lounge
Luxe Rodeo Drive Hotel, Jan. 8-Jan. 10
Nathalie Dubois assembles fashions from top Parisian designers, and serves up decadent snacks and treats.

Colgate Optic White Beauty Bar –  11 a.m.-5 p.m. Jan. 9-10 Selma House at Chateau Marmont
A beauty haven with hairstyling, massages, makeup, manis and a braid bar courtesy of Priv, plus jewelry gifts and refreshments.

GBK & Pilot Pen Pre-Golden Globes Luxury Celebrity Gift Lounge – 11 a.m. – 6 p.m. Jan. 9-10 Hollywood
Luxurious lifestyle goods,  like pristine pens, LG Electronics, Beauty Kitchen products, Citizen E Cigarettes, private jet memberships and trips to Viceroy Bali and other destinations.

Secret Room Events’ Golden Globe Style Lounge –  11 a.m.-6 p.m. Jan. 9 SLS Hotel
Diamonds, gowns, tuxedos, shoes and handbags galore, from over 50 brands.

HBO Luxury Lounge 
- 11 a.m.- 5 p.m. Jan. 10 and 10 a.m.- 1 p.m. Jan. 11 Four Seasons Los Angeles
Nominees and talent will be treated to Pandora jewelry, Big Buddha bags, Montez Renault men’s grooming and more at this retreat.

(Pictured: The table settings for this year’s awards, with floral arrangements courtesy of Mark’s Garden)

The Golden Globe Awards will air live  5 p.m. PT/ 8 p.m. ET Jan. 11 on NBC.