As a grand finale to its 100 Years in Hollywood campaign, Italian fashion house Salvatore Ferragamo is premiering a new short film project, “the Ferragamo Signature Film,” starring Ethan Peck, grandson of late Oscar-winning actor Gregory Peck (“To Kill a Mockingbird,” “Moby Dick”), and Elettra Wiedemann, daughter of Isabella Rossellini (“Joy,” “Blue Velvet”), Variety has exclusively learned.
The film — a fiery romance depicting the significance of the Gancio symbol to the brand — will make its global debut tonight at the Gancio Studios event in New York City, where its premiere will be accompanied by the launch of a new Signature Collection of eyewear and timepieces that similarly celebrate the brand’s iconic Florentine symbol.
Ferragamo first ventured into the short film world in 2013 with the debut of “Walking Stories,” a romantic comedy told over eight episodes, directed by Luca Guadagnino (“I Am Love,” with Tilda Swinton) and starring Lauren Hutton. The love story unfolded across Los Angeles (where Ferragamo built a starry business), Shanghai (where the brand was expanding) and Florence (the brand’s headquarters). Peck starred in Ferragamo’s subsequent short film endeavor, “Coming Home to Hollywood,” which debuted in September.
“I think we discovered there’s a great chemistry between us,” says Peck, who was honored to re-team with the historic fashion house. “The Ferragamo brand has maintained a luxurious esthetic all these years, remained very elegant, and these are qualities I’d like to carry through my own career.” What sort of character does he play? “The film highlights a few Italian archetypes, characters one might see passing through the countryside or Milan alike. I play a man who admires beauty, and in doing so, illicits some jealousy from the woman he is with.”
That woman is played by Wiedemann — who has also collaborated with the brand over the years, and wanted to partake in the new film due to the way it was conceptualized and shot. “The short not only communicates Ferragamo’s elegance and glamour,” she says, “but also conveys a sense of humor and fun, which are the very qualities that make the Ferragamo family and their brand so irresistible.”
These young actors were chosen for a special reason. “Ethan and Elettra represent Ferragamo’s legacy in Hollywood and how that heritage has evolved today, with a playful nod to the Gancio signature, connecting with the digital age,” says Ferragamo creative director Massimiliano Giornetti, who’d elaborated on the original founder’s relationship with showbiz at the reopening of the flagship Rodeo Drive store in September.
Upon moving to Southern California from Italy in 1914, founder Salvatore Ferragamo began custom-designing footwear for films like “The Ten Commandments” and “Some Like It Hot.” He quickly garnered a celebrity following (from icons like Marilyn Monroe, Katharine Hepburn and Madonna) and became widely know as the “shoemaker to the stars.”
“The Ferragamo Signature Film” can be viewed here: