Items from Laika’s three stop-motion animated films — “Coraline,” “ParaNorman” and “The Boxtrolls” — collected just over $1 million at an afternoon-long auction at Heritage House on Thursday. The Evil Other Mother puppet from Laika’s first feature, “Coraline,” brought in the most, selling for just over $50,000.
A portion of the proceeds will go to the charity the Art of Elysium.
Other popular items were the original Norman animation puppet from “ParaNorman” for $28,680 and “Coraline’s” Other Mother With Rooster Mitt for $26,290. The top-selling item from “The Boxtrolls” was the original animation puppet of villain Archibald Snatcher, which sold for $23,900.
At a reception Wednesday, ahead of Thursday’s auction, Jim Lentz, director of animation art at Heritage, said he was amazed at the attention the Laika items received compared to items from some vintage animated fare that Heritage has auctioned off in the past. When something from “The Flintstones” or “Snow White” goes on the auction block and is posted online, he said he’s happy when it gets 300 views. “ ‘Coraline’ had 10,000 views in days! Days!” he said.
When online bidding concluded on the Laika items Wednesday night at ha.com, the Coraline puppet wearing the blue star sweater had garnered the most views, more than 16,000.
Heritage officials say the response has been their biggest ever for items from animated films, with every lot securing a bid. “It’s just crazy,” said Lentz. “And I think it’s a love of these movies. It all goes back to the films.”
Social media has played a big role in the auction. “We did a very large social-media campaign,” said Lentz. After the Laika lot went online, “My social-media person said, ‘We have 25,000 likes already on Facebook.’ ”