Despite the perfect location right in the middle of the strip — and easy to find inside the lobby of the LINQ hotel — 3535 is still a fairly hidden gem, but expect that to change with its playfully modern design, that includes pastel lighting and private booths, and creative cocktails that should attract crowds.

Thomas McNally, Caesars’ food and beverage operations manager, has turned 3535 into his plaything, coming up with an inventive menu of cocktails, reasonably priced at $13, that are made using infused versions of spirits that customers can buy and replicate at home like strawberry balsamic-infused Bombay gin, even beef jerkey-flavored Jack Daniel’s Tennessee Whiskey that are fun to try on their own for $7.

What to Order: Real standouts include the Chai Peanut Butter Cup, made with chai tea, vanilla-bean-infused Ketel One vodka, RumChata and peanut butter; the summery Wat-a-Pear, with watermelon and rosemary-infused Tito’s handmade vodka, St. Germain Liqueur and fresh watermelon juice (made on site); a mint and apricot-based Commodore, that will get everyone to rethink cognac; and the Rum Raisin Cola, with vanilla and raisin-infused Bacardi rum and Jarritos Mexican cola. An Espresso Bourbon, with Maker’s Mark is a perfect pick me up.

Where to Stay: It was hard to come up with anything to like about the dreary Imperial Palace and equally depressing Quad, which replaced it in 2012, outside of maybe Hash House a Go Go, but Caesars’ $223 million renovation of the budget hotel, now renamed the Linq Hotel & Casino has created a surprising option with its clean new look and cheerful rooms, available for less than $100 night.

The 2,256-room property is still in the midst of its renovation but with its prime location next to the High Roller, the world’s tallest observation wheel, what’s open is definitely worth checking into.

Off the Lot is a regular section covering the latest in travel that runs in the pages of Variety.