The trailer is a darker, more morbid version of a Disneyland commercial, with a family of four packing up and driving to the unique attraction. Instead, this family is bored with everyday life and seeks fulfillment in something far more bleak.
With sad staffers moping around and murky green waters as its centerpiece, a voiceover describes the theme park as “the happiest place on Earth.” The dilapidated park houses exhibits from about 60 artists, including work by Banksy himself in addition to those by Escif, Maskull Lasserre, Kate McDowell, Paco Pomet, Dietrich Wegner, Michael Beitz, Brock Davis and Ronit Baranga.
Banksy’s original statement about the park mirrored the tongue-in-cheek tone of the trailer:
“Bring the whole family to come and enjoy the latest addition to our chronic leisure surplus — a bemusement park. A theme park who’s big theme is: theme parks should have bigger themes… This event contains adult themes, distressing imagery, extended use of strobe lighting, smoke effects and swearing. The following items are strictly prohibited: knives, spraycans, illegal drugs, and lawyers from the Walt Disney corporation.”
The installation began its five-week run on Aug. 22. The park will offer 4,000 tickets a day for £3 each, available at dismaland.co.uk. Performances by musical acts Massive Attack, Pussy Riot and Run the Jewels have been scheduled at the park.