MTV’s Video Music Awards Set Nielsen Twitter Record

Ratings for MTV’s Video Music Awards won’t be released until later today or tomorrow, but last night’s event has already set a Twitter record.

According to Nielsen, the “2015 MTV Video Music Awards” is the most-tweeted non-sports program since Nielsen Social began tracking Twitter TV activity in October 2011. In the U.S., 2.2 million people sent 21.4 million tweets about the event and almost 11.8 million people saw those tweets a total of 676 million times. This is an increase of 64% from 2014, when there were 12.6 million tweets.

The most tweeted minute occurred at 10:49 p.m. ET with 247,525 tweets following Kanye West’s announcement that he would be running for President of the United States in 2020.

Sunday’s show, which was dominated by Swift, Miley Cyrus’ antics and Justin Bieber’s comeback, also generated 39 million Facebook interactions (posts, comments and likes) from an estimated 16 million users.

 

More Music

  • Michelle WilliamsWearable Art Gala, California African

    Destiny's Child's Michelle Williams Says She 'Sought Help' for Mental Health Problems

    Ratings for MTV’s Video Music Awards won’t be released until later today or tomorrow, but last night’s event has already set a Twitter record. According to Nielsen, the “2015 MTV Video Music Awards” is the most-tweeted non-sports program since Nielsen Social began tracking Twitter TV activity in October 2011. In the U.S., 2.2 million people […]

  • Greta Van Fleet Drop Fiery New

    Greta Van Fleet Drop Fiery New Song, ‘When the Curtain Falls’

    Ratings for MTV’s Video Music Awards won’t be released until later today or tomorrow, but last night’s event has already set a Twitter record. According to Nielsen, the “2015 MTV Video Music Awards” is the most-tweeted non-sports program since Nielsen Social began tracking Twitter TV activity in October 2011. In the U.S., 2.2 million people […]

  • Matt Sawin Capitol Music Group

    Caroline Names Matt Sawin Executive VP

    Ratings for MTV’s Video Music Awards won’t be released until later today or tomorrow, but last night’s event has already set a Twitter record. According to Nielsen, the “2015 MTV Video Music Awards” is the most-tweeted non-sports program since Nielsen Social began tracking Twitter TV activity in October 2011. In the U.S., 2.2 million people […]

  • Universal Music Group

    Universal Music Launches Nigerian Division

    Ratings for MTV’s Video Music Awards won’t be released until later today or tomorrow, but last night’s event has already set a Twitter record. According to Nielsen, the “2015 MTV Video Music Awards” is the most-tweeted non-sports program since Nielsen Social began tracking Twitter TV activity in October 2011. In the U.S., 2.2 million people […]

  • Minus the Bear, Long-Running Indie Rock

    Minus the Bear, Veteran Indie Rock Band, Announce Split, Farewell Tour

    Ratings for MTV’s Video Music Awards won’t be released until later today or tomorrow, but last night’s event has already set a Twitter record. According to Nielsen, the “2015 MTV Video Music Awards” is the most-tweeted non-sports program since Nielsen Social began tracking Twitter TV activity in October 2011. In the U.S., 2.2 million people […]

  • chance the rapper 2017 grammys

    Chance the Rapper Talks New Album, Kanye West Collaboration

    Ratings for MTV’s Video Music Awards won’t be released until later today or tomorrow, but last night’s event has already set a Twitter record. According to Nielsen, the “2015 MTV Video Music Awards” is the most-tweeted non-sports program since Nielsen Social began tracking Twitter TV activity in October 2011. In the U.S., 2.2 million people […]

More From Our Brands

Access exclusive content